Pam's Coaching Tip…
Pinned Posts – Are you updating these weekly? This is something that we see quite regularly, especially when we take on new accounts. Businesses are either not using this feature, or they have been, but the pinned post hasn’t been changed since 2018.
The advantage of using this feature is that you can highlight a new blog, a product, promotion or celebration post and hold it at the top of the page for as long as you want. All new posts will drop below it. The only problem is that if you don’t change the pinned post, it will forever stay at the top of your feed. Anyone who looks at your page may be faced with a very old post and think you are not active on social media and decide not to follow you, despite the newer posts below.
So remember to Pin a new post to the top of the page on a regular basis. If you are unsure how to do this, get in touch with your Coach.
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