Have you Checked your Facebook Insights Recently?

Although most of us know that the Insights are there, it’s essential to check them regularly and make the most of the data available.

There are a couple of pages within the Insights that are particularly useful when planning your Facebook marketing strategy, and the first is “Posts”. Once you have accessed the “Page insights”, to access the “Posts”, simply click the “Posts” tab on the left-hand side.

This will then open a new page called “When your fans are online”. It’s important to check this page at least once a week and schedule your content accordingly. You can hover your cursor over each day at the top of the page, and it will tell you which days are most popular and which times your fans are most likely to be online.

Another element of the “Posts” insights excellent for planning your content is the “Post types”. You can access this by clicking on the tab at the top of the page. You will then see the type of content that has worked well, based on average reach and engagement. If, for example, videos have been particularly popular, then you will know to include more of this type of content going forwards.