Amanda’s Top Stats for November

Data Davies November

With Christmas just around the corner and Black Friday/Cyber Monday looming down on us, this month I’m focusing on eCommerce.
If you run a consumer business, you’ll be gearing up for your biggest and busiest time of year. Online retail has been growing every year, but with events of 2020 hindering in-person sales, the increase in eCommerce is set to accelerate further.

WHAT SHOULD YOU BE DOING ABOUT DRIVING ONLINE SALES NOW?

Here are some useful stats to keep in mind:

  • Over half of small business surveyed have seen a growth in online traffic since March this year
  • 9 in 10 feel it is vital to sell online
  • 75% of small businesses predict online sales will increase into 2021
  • Nearly 50% of small businesses plan to remain online only with only 1 in 5 re-opening a physical shop
  • More than ¾ of people (over 75%) have been put off visiting crowded shopping centres this year.
  • 41% of people expect to shop more online this year
  • Get prepped. Since Small Business Saturday falls on Sat 5th December this year – your marketing should be poised and ready!
  • Facebook Advertising is more and more popular for small businesses, 94% of all ad revenue is from a mobile device – make sure your ads are mobile compatible
  • The average price for a Facebook ad is decreasing while the number of times it is seen is increasing – it’s worth looking at if you aren’t already

Data Sources: Social Media Today, econsultancy.com and Hootsuite

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