Amanda’s Top Stats for November
With Christmas just around the corner and Black Friday/Cyber Monday looming down on us, this month I’m focusing on eCommerce.
If you run a consumer business, you’ll be gearing up for your biggest and busiest time of year. Online retail has been growing every year, but with events of 2020 hindering in-person sales, the increase in eCommerce is set to accelerate further.
WHAT SHOULD YOU BE DOING ABOUT DRIVING ONLINE SALES NOW?
Here are some useful stats to keep in mind:
- Over half of small business surveyed have seen a growth in online traffic since March this year
- 9 in 10 feel it is vital to sell online
- 75% of small businesses predict online sales will increase into 2021
- Nearly 50% of small businesses plan to remain online only with only 1 in 5 re-opening a physical shop
- More than ¾ of people (over 75%) have been put off visiting crowded shopping centres this year.
- 41% of people expect to shop more online this year
- Get prepped. Since Small Business Saturday falls on Sat 5th December this year – your marketing should be poised and ready!
- Facebook Advertising is more and more popular for small businesses, 94% of all ad revenue is from a mobile device – make sure your ads are mobile compatible
- The average price for a Facebook ad is decreasing while the number of times it is seen is increasing – it’s worth looking at if you aren’t already
Data Sources: Social Media Today, econsultancy.com and Hootsuite
Amanda is a freelance marketing consultant and business coach, having worked in marketing and leadership roles for 20+ years, and is an associate of Green Umbrella. Amanda is working with the GU team on strategy, marketing and business development and, in her words, ‘loves the ethos of Green Umbrella. The team really know their stuff when it comes to digital marketing and social media, plus they are genuinely great people to work with!’
