The Green Umbrella Marketing Blog

Marketing Blogs For SME business owners and business leaders

How to generate leads using social media

In today’s digital age, social media continues to be a powerhouse for businesses, offering unparalleled opportunities to connect with potential customers and drive sales. For SMEs in the UK, leveraging social media platforms effectively can be a game-changer in generating leads and boosting revenue. However, many business owners struggle to handle the complexities of social media marketing.

How to use Instagram and Get the Results that Matter!

It would be far too obvious for me to kick this blog off by saying that ‘everyone’ uses Instagram – that would be an absolute generalisation, and I’m sure a few of you would be shaking your head saying, “Not me!” indignantly. But the fact of the matter is that globally, this is one of the most popular social media platforms used daily, and so if we can get our heads around how to make this platform work from a business perspective firstly, those that do use it can accelerate results and secondly, those who don’t use Instagram can learn valuable lessons that could be applied across other social media platforms!

Facebook Marketing in 2024

Remember when it was really easy to use Facebook as a marketing tool? When I look back, I think, ‘Wow – we had it SO easy!’. Unfortunately, as the years have passed by, it has become more and more difficult for the untrained eye to maximise the impact of Facebook on their businesses.

content ideas and where to find them

Content Ideas and Where to Find Them

Having spent most of the last few weeks hanging out at events and with various groups of aspiring entrepreneurs and business owners, both within the recruitment industry and in other sectors, one thing is clear. One of the first questions that come from the audience is, ‘Where do you get your ideas from?’ Now, I’ve…

Social Media - Features vs Benefits

Features vs. Benefits in Social Media Marketing

Nothing is more powerful in marketing, and especially in social media marketing than promoting the benefits of your products or services over their features. And yet, so many business owners confuse the two or struggle to make distinctions.

Recruitment Marketing Congress

Recruitment Marketing Congress February 2024

This virtual event will help recruitment marketers focus their time, energy, and resources on the activities that really make a difference.

Speak to your audience

Multi-Generational Social Media Marketing – How to speak to everyone in your audience on social media

2024 is set to be a year of learning curves to ensure you’re reaching the right people, especially for those of you marketing in the B2B space. It’s the year Generation Z surpasses Baby Boomers in the workforce, introducing a blend of five distinct generational cohorts simultaneously for the very first time. What does that mean for you as a marketer?

Is your website copy boring?

How to Improve Website Copy to engage your audience

The way you communicate online plays a pivotal role in connecting with your audiences, the language you use is a crucial element that can significantly impact engagement and understanding of who you are as a business, why you do what you do and most importantly whether or not you’re the one a prospect might want to do business with. This is especially true when it comes to your website copy.

2024 - It's time to thrive

2024 – It’s time to thrive

Blimey… what a year 2023 was on all fronts – business and domestic!!!

Each year I sit down between Christmas and New Year, as many of you already know and many of you do yourselves, and set my intentions for the coming year. Usually, I release an article before the 1st January, sharing some of what I come up with.

Top 10 most read marketing articles in 2023 from the GU Blog

Top 10 Blogs 2023. It’s almost Christmas, so I thought I’d share with you our most-read blogs of this year.

Social Media Trends for 2024 – It’s all going to be about strategy! 

There will be no standing still in 2024 when it comes to marketing and to navigate this, everything will come back to strategy!

Marketing in 2023 – I didn’t see that coming!

Blimey 2023 has been quite the year for all things marketing! I made a few predictions for what the year had in store and, as I do each year, it’s time to reflect on those to uncover whether I was right or not! I’ll let you decide on that one. What I can tell you is there have been a few things I did not predict – and there are lessons in that!

Keeping Video Simple - 5 tips for your business videos

Keeping video simple – Five tips for your business

Five tips for business videos At the risk of stating the obvious, companies are constantly looking for ways to talk to their potential clients and ...
TikTok engagement

Help! My TikTok isn’t getting any engagement!

Dear Nicole, I love TikTok and have started posting content more regularly but I don't seem to be getting much engagement, have you got any ...
Digital Health Check

Is it time you had a Digital Health Check?

As we prepare to get back into things following the summer holiday period and we're seeing all those back-to-school messages, the astute marketer in you ...

Embracing JOMO: The Joy Of Missing Out

Just like you, I'm living in a world that's constantly online, where every second is potentially shared, liked, or retweeted. Where the constant notifications mean ...
Email Marketing Creates Sales

Email Marketing Creates Sales

If you ask me what the current digital marketing trend is, the one thing that everyone is asking us for right now - it's got ...
Help! How do I get the most from Instagram stories?

Help! How do I get the most from Instagram stories?

Dear Nicole, I am an artist and I have started using Instagram to promote my business, and I've been wondering if Instagram stories are worth ...
Facebook Marketing strategies

Facebook Marketing Strategies That Catapult Success

The Facebook marketing strategies we've been sharing as a business since we launched in 2010 have most definitely changed over that time! Meta consistently looks ...
Design Rules for non- designers

Design Rules for Non-Designers

Way back when I first started at Green Umbrella, I remember GU's founder telling me a story about when she set up her recruitment agency ...
Take a look at my new Threads

Take a look at my new threads

"In the fast-paced world of social media"... I use that phrase a lot in our copy! It's true, social media is fast paced. You go ...
How to use social media to fill a webinar

How To Use Social Media to Fill a Webinar

I deliver a lot of webinars; a LOT of them. Sometimes they're under the Green umbrella Marketing banner, sometimes they're delivered under the banner of ...
When is the best time to post on instagram?

When is the best time to post on Instagram?

Dear Nicole, My question is about Instagram, I am a content creator and would like my posts to reach maximum potential in terms of engagement ...

Digital Marketing Lingo – It Can Be Confusing TBH

When you made a plan to jump in the deep end and take your digital marketing to the next level - you probably didn't expect ...