The Green Umbrella Marketing Blog

Social media is a cornerstone for businesses of all sizes. From increasing brand awareness to driving sales, the right platform can significantly impact your business’s success. However, not every platform will deliver the same results for every business. The key is understanding the nuances of each platform and aligning them with your business goals and audience.

So, let’s look at the most popular social media platforms and their unique benefits so that you can decide which platforms will best serve your business.

Employer branding on social media has become one of the most powerful ways to attract top talent – and yet, for businesses outside of the world of recruitment, it’s a term that few entrepreneurs have even heard of! Candidates are no longer solely focused on salary and benefits – they want to know what it’s like to work at a company, what values it stands for, and whether it offers a supportive work environment. Social media is the perfect platform for businesses to showcase their Employer Brand and communicate their culture, values, and what it’s really like for their employees working within them.

Content marketing is one of the most effective ways to build your business, personal, and employer brand. When done right, it can generate leads and drive sales and conversions. However, many of the business owners I speak to are frustrated with their content marketing efforts because they aren’t seeing the results they expected. Too often,…

Content that captures attention is crucial when you’re looking to make your business stand out online – and creating engaging reels is a fantastic starting point. Instagram Reels, introduced in 2020, have rapidly become a powerful tool for businesses to build audiences, impact engagement algorithms, and convert followers into actionable leads. They started as a…

Whether you’re a business owner, content creator, or marketer, these ten essential tools will elevate your social media game in 2024.

Learn the art of implementing a marketing strategy that works with the Green Umbrella Marketing Mastery Catalyst

The rise of Artificial Intelligence (AI) has transformed numerous industries, including content creation. AI tools can now generate articles, optimise SEO, and even predict trends. Mainstream thinking suggests that search behaviour is also shifting, with users increasingly turning to AI engines for answers rather than conducting traditional Google searches. This implies that in the future, the answers to the questions your audience is asking might be found directly through AI responses rather than through your website articles. This technological advancement has sparked a debate: Does AI mean you stop blogging?

The way you communicate online plays a pivotal role in connecting with your audiences, the language you use is a crucial element that can significantly impact engagement and understanding of who you are as a business, why you do what you do and most importantly whether or not you’re the one a prospect might want to do business with. This is especially true when it comes to your website copy.

LinkedIn outreach is an activity nobody likes doing. It’s a prospecting tactic that is essential for social selling, yet we are all so uncomfortable with it. When we receive messages on LinkedIn, that wave of dread comes over us – we’re about to be sold to. It’s mostly this that makes us shy away for sending messages to our connections on LinkedIn – we don’t want them to feel the same when they go to open messages from us. We manage LinkedIn accounts for our clients but when it comes to the actual outreach – it has to come from them rather than us to make sure it’s directed at relevant individuals and in a way that is completely natural.

Recruitment has become digitally connected, so staying ahead of the curve is essential. Traditional platforms like LinkedIn and job boards remain vital, but an emerging player in the recruitment marketing landscape is TikTok. With its massive user base and unique content format, TikTok offers recruiters a dynamic and engaging way to connect with potential candidates. Here’s why, and how to use TikTok as a recruitment tool.

Why is it, we all find it so hard to ask for praise? Even in a professional capacity? Gathering online recommendations is an ideal way to create social proof that can exhibit just how good you are delivering your services.

In today’s world, we’re more inclined to trust the word of whoever we meet in the pub over what is presented to us by a brand online. Realistically though, who can blame us? There are several websites out there that proudly boast testimonials they’ve received from clients without any information on who may have left those complimentary words.

After years of split testing and experimenting with layouts and key features, we are able to share with you our recipe for success when it comes to the anatomy of an effective email marketing campaign.

#1 – Send your message from an actual person

Back in the day, we experimented with a variety of email addresses that we were sending from.  From info@ to newsletter@ – but we found that email addresses with actual names create much better click-through rates and encourage engagement and so our email roundups are sent from my personal email account.