The Green Umbrella Marketing Blog

Have you ever felt overwhelmed by the thought of creating your content calendar? You’re not alone. Finding time to create consistent content can feel impossible if you’re running a business, and many skip social media planning and dive straight into content creation, which can create its own problems. That’s why social media planning changes the…

You’re investing your time, and having great chats online… but seeing zero results from them? Sound familiar? Don’t worry, you’re not alone. That’s where social selling comes in. It’s not about the hard sell. It’s about being helpful, human, and harnessing your online presence to build trust and close sales naturally. The problem is that…

Building a personal brand as a small business owner or entrepreneur isn’t just about looking the part – it’s about owning your space, your story, and perhaps most importantly, your strategy. Personal branding for entrepreneurs is a topic that comes around repeatedly, but how do we make it work for us, rather than it just…

Three email marketing rules to follow for campaign success. From content to analysing the data, find out how to make your campaign a success!

At the risk of stating the obvious, companies are constantly looking for ways to talk to their potential clients and customers more effectively, and it’s fair to say that we all now recognise that using video is one of the best ways to reach out in today’s world.

Unfortunately, a lot of these videos could be much better if they followed a few simple rules.

Even the most committed social media marketers encounter days when their carefully crafted plans fall apart. Perhaps your team has called in sick, leaving you alone at the helm, or you’ve overbooked your schedule, hoping to squeeze in some LinkedIn posts during lunch – only to realise lunch isn’t on today’s agenda. Stressful as that…

So here we go, another blog from Debsie! Now I am getting into the swing of things… and dare I say I’m actually getting comfortable writing these blogs – but hold your horses, our Christina may be back in action next week – so hang in there!!!  I use Google a lot – but when…

Social media is supposed to connect us, but too often, it’s a one-way street. We post a thought, a photo, or an update—then disappear. No interaction. No engagement. Just “posting and ghosting.” While this might work for influencers who are just looking for impressions, it’s a missed opportunity for meaningful connection. Whether you’re a business,…

A few weeks ago JOMO! Now FOMO!!! What is happening??? Well as much as taking a break and skipping out, we can’t forget that some people, just can’t miss out – and, I am one of them! Christina spoke once at an event about how business owners should be all over #FOMO. The event was…

The Recruitment Agency Expo this year was amazing as usual; if you missed it, don’t miss Birmingham in October and make sure you add London on March 17th to the calendar. It’s going to be extra special on St. Patrick’s Day! Due to our wonderful C’s absence, we didn’t get the chance to catch up…

Just like you, I’m living in a world that’s constantly online, where every second is potentially shared, liked, or retweeted. Where the constant notifications mean having the opportunity to switch off fully feels at times impossible. It’s a world where the idea of “JOMO” – the Joy of Missing Out – brings a much-needed breath of fresh air.

There’s a day for everything isn’t there! I particularly liked National Pizza Day on Sunday, 9th February! Tomorrow we’ve will celebrate International Women’s Day, which is especially close to my heart and while I am writing this, I am expecting to see a stream of posts soon for St Patrick’s Day! There are other things…