How to crowdsourceideas #askmeanything

How to Crowdsource Ideas? #AskMeAnything

September has, so far, been mostly spent on the road! Green Umbrella has been up and down the country speaking at various events and sharing ...
How do I know If I’m posting too often on social media? - Posting cadence

How do I know if I’m Posting too Often on Social Media?

How much is too much on social media? I’m often asked if it’s possible to post too much on social media. Does it affect algorithms? ...
Are you using Facebook?

How To Stay Up To Date With Social Media For Business

The truth is, simply using social media for business purposes does not make anyone an expert in the subject. At some point, most business owners ...
Digital Health Check

Is it time you had a Digital Health Check?

As we move towards the final quarter of 2019, the astute marketer in you is probably starting to think about your 2020 marketing plan - ...
RED & YELLOW & PINK & GREEN.….WHY COLOUR CHOICE IS SO IMPORTANT IN MARKETING

Red & Yellow & Pink & Green.….Why Colour Choice is so Important in Marketing

I’m old enough not only to remember the words to the song referenced in the title (I Can Sing a Rainbow) but to also remember ...
Event: Social Media Marketing For Today’s Recruiter

Social Media Marketing for Today's Recruiter

This course, run by Recruitment Matters and delivered by Christina, provides everything you need to know about elevating your social media strategy to find candidates ...
Is your Youtube Channel Set for Success?

Is your YouTube channel set for success? 5 starting points for your YouTube strategy

If you have a YouTube channel, it should be something you are proud of and something that can be found by your current and future ...
Marketing is stressing me out

Marketing is Stressing Me Out

Working in marketing is great – I genuinely love it as a career choice and have worked as a marketer in some shape or form ...
Are you socially local to your brand?

Are You Socially Loyal to Your Brand?

Imagine this scenario: You need to post something across your Social Media accounts, nothing exciting has happened in the office, the Days of the Year ...
How Do I Create Brand loyalty using social media?

How Do I Create Brand Loyalty Using Social Media?

Brand loyalty, Customer Advocacy… there are other phrases that are used too that all amount to the same things – creating a warm fuzzy feeling ...
5 top social media management tools

5 Top Social Media Management Tools

We’re big fans of social media management tools at Green Umbrella. Not only do they make it easier for you to plan your social media ...
five reasons to outsource social media

Five Reasons Why You Should Outsource Social Media

With so many social media platforms to consider using in your business and the time it takes to both develop and implement an effective social ...
Google My Business

How do I get my business on Google? – Introducing Google My Business

We get asked this question quite often by businesses who are brand new, or those who are struggling to gain traction in search results. One ...
Pinterest trends to look out for in 2020

The 5 Top Trends to Look for On Pinterest in 2020

Over the past two years, I have coached and managed social media for many different types of businesses, but one platform that is rarely, if ...
How to Amplify your content strategy in a few easy steps

How to Amplify your content strategy in a few easy steps

Content. If you’re responsible for marketing in your business that one word is probably responsible for more than a few sleepless nights. Defining what ‘Content’ ...
5 marketing books to read in 2020

5 Marketing Books to read in 2020

It’s that time of year again when you are planning for the year ahead; business owners are reflecting on the successes of 2019 and looking ...
2020 Business Goals

For the sake of Auld Lang Syne… Here’s to 2020!

There’s been a bit of a tradition here at Green umbrella over the last few years. A tradition I wasn’t quite sure I wanted to ...
Emma's Aim Christmas

Supporting Emma's Aim this Christmas

As many of you will know, for the past few years we have been supporting Emma's Aim. So again this year, we will be making ...
Predictions for Social Media and Digital Marketing Trends in 2020

Our Predictions for Social Media and Digital Marketing Trends in 2020

It’s that most wonderful time of the year… when we look back on 2019 and think ‘Wow! How far have we come with all the ...
Social Media and Marketing: 15 Statistics to Drive Your Marketing Strategy for 2020

Social Media and Marketing: 15 Statistics to Drive Your Marketing Strategy for 2020

As we creep towards the end of the year, hopefully, you are tuning into your marketing strategy for 2020. Where are you going to show ...
Facebook Reach

Why is My Facebook Reach So Low?

Remember the good old days? You know, when Facebook was still a baby and when you posted you'd get endless people seeing and engaging with ...
Honest or just couldn’t be bothered? Why you may need to stop being ‘authentic’ in your video posts

Honest or just couldn’t be bothered? Why you may need to stop being ‘authentic’ in your video posts

I want to be perfectly clear about something. I love authenticity. When you are posting on social or creating content for your marketing, you should ...
3 core attributes you need for your business to succeed on social

Three Core Attributes You Need for Your Business to Succeed on Social

After several years of supporting business owners with their marketing efforts, it has become clear to me what is required to ensure success when implementing ...
Press play on interactive video content

Press Play on Interactive Video Content

Video marketing has become one of the biggest and growing trends of recent years, and it’s showing no sign of slowing down. Video is one ...