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Is your Youtube Channel Set for Success?

Is your YouTube channel set for success? 5 starting points for your YouTube strategy

If you have a YouTube channel, it should be something you are proud of and something that can be found by your current and future ...
Marketing is stressing me out

Marketing is Stressing Me Out

Working in marketing is great – I genuinely love it as a career choice and have worked as a marketer in some shape or form ...
Are you socially local to your brand?

Are You Socially Loyal to Your Brand?

Imagine this scenario: You need to post something across your Social Media accounts, nothing exciting has happened in the office, the Days of the Year ...
How Do I Create Brand loyalty using social media?

How Do I Create Brand Loyalty Using Social Media?

Brand loyalty, Customer Advocacy… there are other phrases that are used too that all amount to the same things – creating a warm fuzzy feeling ...
5 top social media management tools

5 Top Social Media Management Tools

We’re big fans of social media management tools at Green Umbrella. Not only do they make it easier for you to plan your social media ...
five reasons to outsource social media

Five Reasons Why You Should Outsource Social Media

With so many social media platforms to consider using in your business and the time it takes to both develop and implement an effective social ...
Put Your Best Presenting Foot Forward

Put Your Best Presenting Foot Forward

Let’s face it, most presentations are painful, for all parties involved. For the presenter, who’s spent days planning. To the audience, who are wondering what ...
Diversity in Marketing

Diversity And Inclusion In Marketing

Diversity and Inclusion, or D&I, as it's often shortened to, is a theme that seems to be covered more and more in various sectors. Recently, ...
Christina talks social media mistakes

Christina talks social media mistakes

June has been a crazy-busy month! I've been out and about and certainly have some miles under my belt – but when Cameron from Firefish ...
Will A Trade Body Help Boost My Business?

Will A Trade Body Help Boost My Business?

This week’s Green Umbrella HQ debate centred around trade bodies and ultimately, whether they’re worth getting involved with and how good they are for boosting ...
Blogging - 99 Problems, but Writing this Blog ain’t One!

99 Problems, but Writing this Blog ain’t One!

If you’ve read my articles in the past (or had a conversation with me), you’ll know how important I believe blogging is. You’ll also know ...
SEO - What caused my website to plummet

What Caused My Website To Plummet?

The aim of the majority of website owners is to see their site rise high up in the search engine rankings. If your site doesn’t ...
Predictions for Social Media and Digital Marketing Trends in 2020

Our Predictions for Social Media and Digital Marketing Trends in 2020

It’s that most wonderful time of the year… when we look back on 2019 and think ‘Wow! How far have we come with all the ...
Social Media and Marketing: 15 Statistics to Drive Your Marketing Strategy for 2020

Social Media and Marketing: 15 Statistics to Drive Your Marketing Strategy for 2020

As we creep towards the end of the year, hopefully, you are tuning into your marketing strategy for 2020. Where are you going to show ...
Facebook Reach

Why is My Facebook Reach So Low?

Remember the good old days? You know, when Facebook was still a baby and when you posted you'd get endless people seeing and engaging with ...
Honest or just couldn’t be bothered? Why you may need to stop being ‘authentic’ in your video posts

Honest or just couldn’t be bothered? Why you may need to stop being ‘authentic’ in your video posts

I want to be perfectly clear about something. I love authenticity. When you are posting on social or creating content for your marketing, you should ...
3 core attributes you need for your business to succeed on social

Three Core Attributes You Need for Your Business to Succeed on Social

After several years of supporting business owners with their marketing efforts, it has become clear to me what is required to ensure success when implementing ...
Press play on interactive video content

Press Play on Interactive Video Content

Video marketing has become one of the biggest and growing trends of recent years, and it’s showing no sign of slowing down. Video is one ...
ideal client on social media

How Do I know I’m Talking to the Right People on Social Media?

This week has been full of meetings with our social media management clients reviewing progress and assessing the value of social media activity for their ...
Event: Social Media Marketing For Today’s Recruiter

Social Media Marketing for Today's Recruiter

This course, run by Recruitment Matters and delivered by Christina, provides everything you need to know about elevating your social media strategy to find candidates ...
Target Audience

Are You Making this Social Media Mistake?

If you often find yourself racking your brain for ideas on what to post, and struggle to come up with something new, then you might ...
How to get reviews and recommendations

How To Get Reviews And Recommendations For My Business

Why is it, we all find it so hard to ask for praise? Even in a professional capacity? Gathering online recommendations is an ideal way ...
Apsco Social Media Masterclass

Social Media Masterclass for Recruiters

Whether you are a novice at social media or a regular user, knowing what to post and when can be a minefield. More importantly, ensuring ...
video ideas

Help! I Want to Make a Video, but I Have No Idea What About

We all know that video is king and that you should be using it in your social media channels on a regular basis, but what ...
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