The Green Umbrella Marketing Blog

There are a lot of things that can affect how well your email list converts. Here are a few points for you to consider and take action on.

It’s that time of year again! The summer has drawn to a close, and Autumn is starting to rise from its slumber. That means it’s time for us to head to Birmingham for the Autumn Recruitment Agency Expo at the NEC.

As always there are a bunch of people speaking over the two days, all with exceptional value to share. Here are the ones I’m determined not to miss!

If you’re looking to work with a digital marketing agency, making the right choice is essential for success. Here are 5 steps to help you get it right.

After delivering last week’s live session on ‘Overcoming your video fears’ I had some follow-up messages from some of the people who made the call live. They’d taken on board what I shared with them and realised there was one last piece to the puzzle. They knew what they wanted to say; it was just the skill of delivering their message clearly and compellingly that was missing.

So I reached out to my good friend and public speaking peer Harj Gahley to see what we could come up with that could help bridge this gap!

At the risk of stating the obvious, companies are constantly looking for ways to talk to their potential clients and customers more effectively, and it’s fair to say that we all now recognise that using video is one of the best ways to reach out in today’s world.

Unfortunately, a lot of these videos could be much better if they followed a few simple rules.

Help! My TikTok isn’t getting any engagement! In Dear Nicole this month, Nicole gives some tips to help increase engagement on TikTok.

As we prepare to get back into things following the summer holiday period and we’re seeing all those back-to-school messages, the astute marketer in you is probably realising that there isn’t long before you start thinking about your 2024 marketing plans – I know, scary, isn’t it?

The first step in doing that really is to review the current landscape and where you are right now.

Just like you, I’m living in a world that’s constantly online, where every second is potentially shared, liked, or retweeted. Where the constant notifications mean having the opportunity to switch off fully feels at times impossible. It’s a world where the idea of “JOMO” – the Joy of Missing Out – brings a much-needed breath of fresh air.

Email marketing is something we’ve always encouraged clients to do as it’s massively effective. Reaching your database in their inboxes is powerful and something to be leveraged. I was talking to a client earlier this week and the response I received was ‘ Yeah, I’m not sure email marketing’s for us.’ – That’s what sparked this article. Email marketing is for all businesses, there are no two ways around it.

Help! How do I get the most from Instagram stories? Nicole gives some ideas how to make the most of stories in this month’s “Dear Nicole”

Facebook marketing strategies that catapult success. If you’re using Facebook for business purposes, here are some critical do’s and don’ts!

Here are five tips for non-designers to help you present your brand correctly and make your marketing stand out…for the right reasons!