The Green Umbrella Marketing Blog

Marketing Blogs For SME business owners and business leaders

Little Known LinkedIn Hacks for The Small Business Owner [Webinar]

Little Known LinkedIn Hacks for The Small Business Owner [Webinar]

LinkedIn is an amazing B2B business tool.  If you are not using LinkedIn and your target audience is B2B, then you are missing a valuable trick! I keep hearing that LinkedIn is just a recruitment tool.  Although it is a brilliant tool for recruiters, it is also one of the most effective social media platforms…

Temp and Perm Recruitment - Getting the Balance Right

Temp and Perm Recruitment – Getting the Balance Right

The recruitment industry seems to change on a regular basis, and just when you think recruiting permanently is a business’s preferred option, requests to fill temporary assignments start to increase!

The Dos & Don’ts Of Networking

The Dos & Don’ts Of Networking

Networking should be effective for most businesses. If it is not or has not worked for you, then maybe you are not following some of the Dos & Don’ts of networking. So here are some suggestions that you may find useful.

What’s your website’s You-to-We ratio?

Have you ever been to a social event, maybe a wedding reception or party, and got talking to a total stranger? Now, sometimes that can be great. Many friendships and romances have started that way. But often, I bet you’ve ended up being talked at by someone who went on and on and on about…

Bookkeeper, Accountant – Either or both?

Bookkeeper, Accountant – Either or both?

When starting up in business, this is possibly one of the most confusing questions you will ask yourself. Nowadays more and more bookkeepers are becoming more qualified beyond the realms of simply bookkeeping, but it is important that you make the right choice for your business.

Have LinkedIn Forgotten Their Target Audience?

Have LinkedIn Forgotten Their Target Audience?

Early in 2016, I was becoming quite disheartened with LinkedIn.  Like so many others, I was starting to feel as if LinkedIn was morphing into another Facebook as I saw funny videos and quotes of the day in my newsfeed.  There was a glimmer of hope in June when we heard the announcement that Microsoft…

My best day at work

My Best Day At Work

Each month LinkedIn suggest an article topic.  The month of November is “My Best Day At Work”.  The guidelines are: How do you find purpose at work? What makes you feel fulfilled? Take us through a milestone and explain how it motivated you. Each year I set myself goals for the year.  I publically write my…

Five Twitter Hacks To Increase Engagement

Five Twitter Hacks To Increase Engagement

The algorithms are coming!  The algorithms are coming! In February 2016 Twitter finally introduced a smart algorithm. For social media managers this meant only one thing, we would soon end up telling our clients and business owners that they would need to consider a budget if they wanted exposure on this platform, but we were…

An Open Letter To Google and Facebook

An Open Letter To Google and Facebook

The inspiration for this article has been taken from the LinkedIn content calendar.  Each month, LinkedIn release a topic along with a hashtag, and your challenge is to create an article around the topic.  The challenge for October is: An Open Letter to… which issue would you champion with an open letter?  Share the dialogue…

Seven Ways To Get Creative With Your Tweets

Seven Ways To Get Creative With Your Tweets

Every second, on average, around 6,000 tweets are tweeted on Twitter, which corresponds to over 350,000 tweets sent per minute, 500 million tweets per day and around 200 billion tweets per year. (source Internet Live Stats).  With this much noise in the Twittersphere, how do you make your tweets stand out from the crowd?

Three New Sneaky LinkedIn Features That Are Quite Cool!

Three New Sneaky LinkedIn Features That Are Quite Cool!

Have you noticed any changes when you publish an article on LinkedIn?  There are lots of small changes that you may not have noticed, but some of these changes are quite important.   In this article, I will not only be telling you about the new LinkedIn Publisher updates, but I will also explain a bit…

A Colleague Has Set up My Facebook Page. Then Left The Company

A Colleague Has Set Up My Facebook Page, Then Left The Company!

The above words are part of our everyday live chat conversations, and I wish I could wave a magic wand and fix the problem for you, but sadly I am not that talented.

How To Use TikTok As A Recruitment Tool

How To Use TikTok As A Recruitment Tool

Recruitment has become digitally connected, so staying ahead of the curve is essential. Traditional platforms like LinkedIn and job boards remain vital, but an emerging ...
Will You Recommend Us?

How To Get Reviews And Recommendations For Your Business

Why is it, we all find it so hard to ask for praise? Even in a professional capacity? Gathering online recommendations is an ideal way ...
Email Marketing Blog

The Anatomy of an Effective Email Marketing Campaign

Effective Email Marketing Campaign After years of split testing and experimenting with layouts and key features, we are able to share with you our recipe ...
5 Reasons To Use TikTok

5 Reasons Why You Should Be Using TikTok

The social media landscape is competitive. The platforms on offer rival each other in terms of where you should invest your time and efforts, and ...
Is Your Content Standing Out Or Bombing Out?


You can hack the algorithm as much as you like on LinkedIn; however bad content is just bad content. With so many posting options available ...
Facebook Strategies That Catapult Success

Facebook Marketing Strategies That Catapult Success

The Facebook marketing strategies we've been sharing as a business since we launched in 2010 have most definitely changed over that time! Meta consistently looks ...
Best time to post on social media blog

The Best Time to Post on Social Media in 2024

There I am, standing on a stage after delivering what I believe to be the most important thing people need to know or understand when ...
Navigating a general election blog

Navigating a General Election – Marketing Strategies for UK Business

If standing out marketing-wise when you’re going up against coverage of the UEFA Euros 2024 and Wimbledon this summer weren’t enough, we’ve now also got ...
Outsourcing social media vs AI Content Creation

Outsourcing Social Media Marketing vs. AI Content Creation

Let’s face it - businesses are constantly vying for attention and engagement on social media platforms, so the question of how to effectively manage content ...

How to Generate Social Media Leads without becoming a Slave to Content!

What if I told you there was an opportunity to hang out with me where I'd show you how you can find easy-to-convert social media ...
Speak to your audience

Multi-Generational Social Media Marketing – How to speak to everyone in your audience on social media

2024 is the year of learning curves to ensure you’re reaching the right people, especially for those of you marketing in the B2B space. It’s ...
Christina on a green background holding her phone

How To Use WhatsApp As A Marketing Tool

Are you using WhatsApp? I imagine most of you are, given that it is now one of the most used social apps across the world ...