The Green Umbrella Marketing Blog

Marketing Blogs For SME business owners and business leaders

Five Twitter Hacks To Increase Engagement

Five Twitter Hacks To Increase Engagement

The algorithms are coming!  The algorithms are coming! In February 2016 Twitter finally introduced a smart algorithm. For social media managers this meant only one thing, we would soon end up telling our clients and business owners that they would need to consider a budget if they wanted exposure on this platform, but we were…

An Open Letter To Google and Facebook

An Open Letter To Google and Facebook

The inspiration for this article has been taken from the LinkedIn content calendar.  Each month, LinkedIn release a topic along with a hashtag, and your challenge is to create an article around the topic.  The challenge for October is: An Open Letter to… which issue would you champion with an open letter?  Share the dialogue…

Seven Ways To Get Creative With Your Tweets

Seven Ways To Get Creative With Your Tweets

Every second, on average, around 6,000 tweets are tweeted on Twitter, which corresponds to over 350,000 tweets sent per minute, 500 million tweets per day and around 200 billion tweets per year. (source Internet Live Stats).  With this much noise in the Twittersphere, how do you make your tweets stand out from the crowd?

Three New Sneaky LinkedIn Features That Are Quite Cool!

Three New Sneaky LinkedIn Features That Are Quite Cool!

Have you noticed any changes when you publish an article on LinkedIn?  There are lots of small changes that you may not have noticed, but some of these changes are quite important.   In this article, I will not only be telling you about the new LinkedIn Publisher updates, but I will also explain a bit…

A Colleague Has Set up My Facebook Page. Then Left The Company

A Colleague Has Set Up My Facebook Page, Then Left The Company!

The above words are part of our everyday live chat conversations, and I wish I could wave a magic wand and fix the problem for you, but sadly I am not that talented.

How to generate leads using social media

In today's digital age, social media continues to be a powerhouse for businesses, offering unparalleled opportunities to connect with potential customers and drive sales. For ...

How to use Instagram and Get the Results that Matter!

It would be far too obvious for me to kick this blog off by saying that 'everyone' uses Instagram - that would be an absolute ...

Facebook Marketing in 2024

Remember when it was really easy to use Facebook as a marketing tool? When I look back, I think, 'Wow - we had it SO ...
content ideas and where to find them

Content Ideas and Where to Find Them

Having spent most of the last few weeks hanging out at events and with various groups of aspiring entrepreneurs and business owners, both within the ...
Social Media - Features vs Benefits

Features vs. Benefits in Social Media Marketing

Nothing is more powerful in marketing, and especially in social media marketing than promoting the benefits of your products or services over their features. And ...
Recruitment Marketing Congress

Recruitment Marketing Congress February 2024

This virtual event will help recruitment marketers focus their time, energy, and resources on the activities that really make a difference. Over an afternoon of ...
Speak to your audience

Multi-Generational Social Media Marketing – How to speak to everyone in your audience on social media

2024 is set to be a year of learning curves to ensure you’re reaching the right people, especially for those of you marketing in the ...
Is your website copy boring?

How to Improve Website Copy to engage your audience

The way you communicate online plays a pivotal role in connecting with your audiences, the language you use is a crucial element that can significantly ...
2024 - It's time to thrive

2024 – It’s time to thrive

Blimey… what a year 2023 was on all fronts – business and domestic!!! Each year I sit down between Christmas and New Year, as many ...

Top 10 most read marketing articles in 2023 from the GU Blog

It's almost Christmas, and many of you will be disappearing already to spend a few extra days taking a well-earned break. So rather than sharing ...

Social Media Trends for 2024 – It’s all going to be about strategy! 

Well, this is interesting! Usually, when I’m putting this article together there are some core themes that I need to discuss. This year there are ...

Marketing in 2023 – I didn’t see that coming!

Blimey 2023 has been quite the year for all things marketing! I made a few predictions for what the year had in store and, as ...