The Green Umbrella Marketing Blog

LinkedIn is an amazing B2B business tool.  If you are not using LinkedIn and your target audience is B2B, then you are missing a valuable trick! I keep hearing that LinkedIn is just a recruitment tool.  Although it is a brilliant tool for recruiters, it is also one of the most effective social media platforms…

The recruitment industry seems to change on a regular basis, and just when you think recruiting permanently is a business’s preferred option, requests to fill temporary assignments start to increase!

Networking should be effective for most businesses. If it is not or has not worked for you, then maybe you are not following some of the Dos & Don’ts of networking. So here are some suggestions that you may find useful.

Have you ever been to a social event, maybe a wedding reception or party, and got talking to a total stranger? Now, sometimes that can be great. Many friendships and romances have started that way. But often, I bet you’ve ended up being talked at by someone who went on and on and on about…

When starting up in business, this is possibly one of the most confusing questions you will ask yourself. Nowadays more and more bookkeepers are becoming more qualified beyond the realms of simply bookkeeping, but it is important that you make the right choice for your business.

Early in 2016, I was becoming quite disheartened with LinkedIn.  Like so many others, I was starting to feel as if LinkedIn was morphing into another Facebook as I saw funny videos and quotes of the day in my newsfeed.  There was a glimmer of hope in June when we heard the announcement that Microsoft…

Each month LinkedIn suggest an article topic.  The month of November is “My Best Day At Work”.  The guidelines are: How do you find purpose at work? What makes you feel fulfilled? Take us through a milestone and explain how it motivated you. Each year I set myself goals for the year.  I publically write my…

The algorithms are coming!  The algorithms are coming! In February 2016 Twitter finally introduced a smart algorithm. For social media managers this meant only one thing, we would soon end up telling our clients and business owners that they would need to consider a budget if they wanted exposure on this platform, but we were…

The inspiration for this article has been taken from the LinkedIn content calendar.  Each month, LinkedIn release a topic along with a hashtag, and your challenge is to create an article around the topic.  The challenge for October is: An Open Letter to… which issue would you champion with an open letter?  Share the dialogue…

Every second, on average, around 6,000 tweets are tweeted on Twitter, which corresponds to over 350,000 tweets sent per minute, 500 million tweets per day and around 200 billion tweets per year. (source Internet Live Stats).  With this much noise in the Twittersphere, how do you make your tweets stand out from the crowd?

Have you noticed any changes when you publish an article on LinkedIn?  There are lots of small changes that you may not have noticed, but some of these changes are quite important.   In this article, I will not only be telling you about the new LinkedIn Publisher updates, but I will also explain a bit…

The above words are part of our everyday live chat conversations, and I wish I could wave a magic wand and fix the problem for you, but sadly I am not that talented.