The Green Umbrella Marketing Blog

Marketing Blogs For SME business owners and business leaders

How to generate leads using social media

In today’s digital age, social media continues to be a powerhouse for businesses, offering unparalleled opportunities to connect with potential customers and drive sales. For SMEs in the UK, leveraging social media platforms effectively can be a game-changer in generating leads and boosting revenue. However, many business owners struggle to handle the complexities of social media marketing.

How to use Instagram and Get the Results that Matter!

It would be far too obvious for me to kick this blog off by saying that ‘everyone’ uses Instagram – that would be an absolute generalisation, and I’m sure a few of you would be shaking your head saying, “Not me!” indignantly. But the fact of the matter is that globally, this is one of the most popular social media platforms used daily, and so if we can get our heads around how to make this platform work from a business perspective firstly, those that do use it can accelerate results and secondly, those who don’t use Instagram can learn valuable lessons that could be applied across other social media platforms!

Facebook Marketing in 2024

Remember when it was really easy to use Facebook as a marketing tool? When I look back, I think, ‘Wow – we had it SO easy!’. Unfortunately, as the years have passed by, it has become more and more difficult for the untrained eye to maximise the impact of Facebook on their businesses.

content ideas and where to find them

Content Ideas and Where to Find Them

Having spent most of the last few weeks hanging out at events and with various groups of aspiring entrepreneurs and business owners, both within the recruitment industry and in other sectors, one thing is clear. One of the first questions that come from the audience is, ‘Where do you get your ideas from?’ Now, I’ve…

Social Media - Features vs Benefits

Features vs. Benefits in Social Media Marketing

Nothing is more powerful in marketing, and especially in social media marketing than promoting the benefits of your products or services over their features. And yet, so many business owners confuse the two or struggle to make distinctions.

Recruitment Marketing Congress

Recruitment Marketing Congress February 2024

This virtual event will help recruitment marketers focus their time, energy, and resources on the activities that really make a difference.

Speak to your audience

Multi-Generational Social Media Marketing – How to speak to everyone in your audience on social media

2024 is set to be a year of learning curves to ensure you’re reaching the right people, especially for those of you marketing in the B2B space. It’s the year Generation Z surpasses Baby Boomers in the workforce, introducing a blend of five distinct generational cohorts simultaneously for the very first time. What does that mean for you as a marketer?

Is your website copy boring?

How to Improve Website Copy to engage your audience

The way you communicate online plays a pivotal role in connecting with your audiences, the language you use is a crucial element that can significantly impact engagement and understanding of who you are as a business, why you do what you do and most importantly whether or not you’re the one a prospect might want to do business with. This is especially true when it comes to your website copy.

2024 - It's time to thrive

2024 – It’s time to thrive

Blimey… what a year 2023 was on all fronts – business and domestic!!!

Each year I sit down between Christmas and New Year, as many of you already know and many of you do yourselves, and set my intentions for the coming year. Usually, I release an article before the 1st January, sharing some of what I come up with.

Top 10 most read marketing articles in 2023 from the GU Blog

Top 10 Blogs 2023. It’s almost Christmas, so I thought I’d share with you our most-read blogs of this year.

Social Media Trends for 2024 – It’s all going to be about strategy! 

There will be no standing still in 2024 when it comes to marketing and to navigate this, everything will come back to strategy!

Marketing in 2023 – I didn’t see that coming!

Blimey 2023 has been quite the year for all things marketing! I made a few predictions for what the year had in store and, as I do each year, it’s time to reflect on those to uncover whether I was right or not! I’ll let you decide on that one. What I can tell you is there have been a few things I did not predict – and there are lessons in that!

Blog image. xAI - what the Grok is this?

xAI – What the ‘Grok’ is this?

If you tuned in to Live Lunch, episode 177, you will have heard all talking about Elon’s latest big idea, and if you didn’t – ...
Blog image: Strategy vs Tactics

Strategy vs Tactics

What’s The Difference Between Social Media Strategy and Social Media Tactics? There’s no denying it, social media is a powerhouse for businesses wanting to connect ...
Instagram 6 point content plan

Top 5 Content Ideas for Your Instagram Feed

These 5 Things Will Help You Create An Instagram Feed That Is Distinctive Let’s face it, like it or love it, Instagram is an important ...
The most useful marketing tools of 2023 (So far)

The Most Useful Marketing Tools Used in 2023 (So Far)

What would you say have been the most useful marketing tools for you and your business in 2023?  Marketing tools can significantly enhance your marketing ...

Halloween Marketing Do’s and Don’ts

The nights are drawing in, the clocks are about to change, our conversations have turned to discussing how cold it is and many of us ...

What Email Marketing Campaigns Should I Send?

Email marketing is a topic of conversation that keeps popping up this week! Always a good sign that it's something I should be writing about ...
How to measure success on Facebook

How to Measure Success on Facebook

Each week, I reflect on what conversations I have had that are blog-worthy. What questions did I get asked that everyone should have the answer ...
Should I set up Twitter….Errr…X for my business?

Should I set up Twitter….errr…X for my business?

Dear Nicole, I run a recruitment business and I'll be honest I'm not very 'tech savvy', social media is still a bit of a mystery ...

Is your email list converting?

It's no secret that one of the most important elements of a social media marketing plan is getting your audience off a platform and into ...
Rec Expo Birmingham 2023

Will I see you at the Recruitment Agency Expo?

It's that time of year again! The summer has drawn to a close, and Autumn is starting to rise from its slumber. That means it's ...
Hiring a digital marketing agency. 5 steps to getting it right

Five Steps to Getting It Right When Hiring a Digital Marketing Agency

"I've been burnt before..." I hear this phrase far too regularly from prospects looking to work with us. I even read those words on a ...
Master the Art of Speaking for Social Media Success

Master the Art of Speaking for Social Media Success

I can share all kinds of insight with you on how to make your social media video content work for you. I can remove the ...