Blogging Rules to live by
By Christina Robinson |
I’m not going to lie to you. I’m writing this Blog article in a panic. Why? Because I didn’t stick to the plan - I ...
#NAW2019 – A word from our Apprentice!
By Christina Robinson |
It’s National Apprenticeship week 2019! For those of you that don’t know – we have our very own Apprentice - the lovely Rachael, who started ...
Why You Should Be All Over #FOMO
By Christina Robinson |
In early February, I attended an event and spoke about how business owners should be all over #FOMO. This event was specifically focused on Recruitment ...
There's Never Been A More Important Time To Highlight These Five Social Media Bad Habits
By Julia Doherty |
If I was writing this blog a few years ago, then I would be focusing on things such as building relationships, stopping broadcast-style messages and ...
The great branded hashtag debate
By Christina Robinson |
Just so we’re clear – I am NOT against businesses creating and promoting their very own hashtags… But, as with everything you do online for ...
Types of Content That Every Social Media Manager Should Avoid
By Julia Doherty |
Let's be honest here, we are now living in an age where general consumers understand marketing more than ever before. They know that if they ...
Is Ye Olde Sales Funnel and a bit of Maslow still relevant in a digital marketing world?
By Christina Robinson |
In the seven days previous to writing this article I have drawn a diagram representing a sales funnel roughly nine times. Each and every time ...
Instagram Will Now Let You Post To Multiple Accounts
By Julia Doherty |
This new feature on Instagram was spotted "in the wild" back in December, but then it went a bit under the radar. A frown appeared ...
Does your email marketing suck?
By Christina Robinson |
There are 100’s – No, that’s wrong. There are 1000’s of articles telling you how to make email marketing work for your business. We’ve even ...
The Three Ps of Social Media | Getting Back to Basics
By Julia Doherty |
As we start the new year, I was thinking about how this industry has changed over the last two years. Social networking sites are becoming ...
“Help! Our Social Media Needs Work!” – How Do You Choose A Social Media Agency?
By Christina Robinson |
It’s the beginning of January 2019, and I honestly believe that this year, more business owners than ever before will be looking to improve the ...
What Can We Expect from 2019?
By Julia Doherty |
As 2018 draws to a close, I sit in the peace and quiet of my home office reflecting on the last 12 months. But as ...
Five Common LinkedIn Personal Profile Mistakes
By Christina Robinson |
This blog post is not a checklist of the things that you should incorporate in your LinkedIn personal profile, it's quite the opposite! These are ...
Umm… how do I get more Instagram followers?
By Christina Robinson |
With Instagram being an up and coming platform – it’s no wonder more, and more businesses are turning to this social media site to try ...
The Lifespan of a Social Media Post
By Rachael Lovelock |
One of the questions I’ve heard clients ask the most is how often they should post on social media. It was interesting to me to ...
Every picture tells a story – How to choose images for social media
By Christina Robinson |
We all make mistakes. It would be completely unrealistic to assume that you can go through an entire working day without making the odd typo ...
Creating Shareworthy Social Media Content
By Christina Robinson |
If you really want to create content that your followers will engage with – you need to get in their heads! But you also need ...
Big News At GU!
By Christina Robinson |
It's been a bit of a busy week or so here at Green Umbrella, to say the least. We've been out and about talking to ...
Create 30 Days of Instagram Content In Just One Day
By Christina Robinson |
We are living in a time-starved world. Every minute counts, especially when it comes to social media content. If Instagram, with its 800+ million users, ...
Join us Live for some BIG news!
By Christina Robinson |
Join us Live for some BIG news! It might be April Fool’s Day on Monday - but we have an announcement to make and we ...
Social Media is a Waste of Time
By Christina Robinson |
How many times have you seen an article with a similar headline? Or more recently, headlines screaming about social media advertising being a waste of ...
Email Marketing Techniques that Work
By Christina Robinson |
We have seen a number of email marketing mistakes over the years. (We even made a few ourselves in the very early days of being ...
Biggest challenge for a social media manager? No News
By Christina Robinson |
Even If you have truly committed to your social media marketing efforts, there will be days where everything goes off the rails. People have called ...
#FacebookDown – Panic Stations!
By Christina Robinson |
On Wednesday 13th March 2019, there was a mass outage across both Facebook and Instagram. We saw the hashtags #FacebookDown, and #InstagramDown trending on Twitter ...