Call now on: 01604 726758

Call now on: 01604 726758

Blogging Rules to live by

Blogging Rules to live by

I’m not going to lie to you. I’m writing this Blog article in a panic. Why? Because I didn’t stick to the plan - I ...
#NAW2019 - A word from our Apprentice!

#NAW2019 – A word from our Apprentice!

It’s National Apprenticeship week 2019! For those of you that don’t know – we have our very own Apprentice - the lovely Rachael, who started ...
Why You Should Be All Over #FOMO

Why You Should Be All Over #FOMO

In early February, I attended an event and spoke about how business owners should be all over #FOMO. This event was specifically focused on Recruitment ...
Social media bad habits

There's Never Been A More Important Time To Highlight These Five Social Media Bad Habits

If I was writing this blog a few years ago, then I would be focusing on things such as building relationships, stopping broadcast-style messages and ...
The great branded hashtag debate

The great branded hashtag debate

Just so we’re clear – I am NOT against businesses creating and promoting their very own hashtags… But, as with everything you do online for ...
Types of Content That Every Social Media Manager Should Avoid

Types of Content That Every Social Media Manager Should Avoid

Let's be honest here, we are now living in an age where general consumers understand marketing more than ever before.  They know that if they ...
Is Ye Olde Sales Funnel and a bit of Maslow still relevant in a digital marketing world?

Is Ye Olde Sales Funnel and a bit of Maslow still relevant in a digital marketing world?

In the seven days previous to writing this article I have drawn a diagram representing a sales funnel roughly nine times. Each and every time ...
Instagram Will Now Let You Post To Multiple Accounts

Instagram Will Now Let You Post To Multiple Accounts

This new feature on Instagram was spotted "in the wild" back in December, but then it went a bit under the radar.  A frown appeared ...
Does your email marketing suck?

Does your email marketing suck?

There are 100’s – No, that’s wrong. There are 1000’s of articles telling you how to make email marketing work for your business. We’ve even ...
The Three Ps of Social Media

The Three Ps of Social Media | Getting Back to Basics

As we start the new year, I was thinking about how this industry has changed over the last two years.  Social networking sites are becoming ...
“Help! Our Social Media Needs Work!” – How Do You Choose A Social Media Agency?

“Help! Our Social Media Needs Work!” – How Do You Choose A Social Media Agency?

It’s the beginning of January 2019, and I honestly believe that this year, more business owners than ever before will be looking to improve the ...
What Can We Expect from 2019?

What Can We Expect from 2019?

As 2018 draws to a close, I sit in the peace and quiet of my home office reflecting on the last 12 months.  But as ...
LinkedIn Profile Mistakes

Five Common LinkedIn Personal Profile Mistakes

This blog post is not a checklist of the things that you should incorporate in your LinkedIn personal profile, it's quite the opposite! These are ...
How do I get more Instagram followers?

Umm… how do I get more Instagram followers?

With Instagram being an up and coming platform – it’s no wonder more, and more businesses are turning to this social media site to try ...
The Lifespan of a Social Media Post

The Lifespan of a Social Media Post

One of the questions I’ve heard clients ask the most is how often they should post on social media. It was interesting to me to ...
Images in social media

Every picture tells a story – How to choose images for social media

We all make mistakes. It would be completely unrealistic to assume that you can go through an entire working day without making the odd typo ...
Create Shareable Content

Creating Shareworthy Social Media Content

If you really want to create content that your followers will engage with – you need to get in their heads! But you also need ...
Green Umbrella News

Big News At GU!

It's been a bit of a busy week or so here at Green Umbrella, to say the least. We've been out and about talking to ...
How to Create 30 Days of Instagram Content In Just One Day

Create 30 Days of Instagram Content In Just One Day

We are living in a time-starved world.  Every minute counts, especially when it comes to social media content.  If Instagram, with its 800+ million users, ...
Join us live for some big news

Join us Live for some BIG news!

Join us Live for some BIG news!  It might be April Fool’s Day on Monday - but we have an announcement to make and we ...
Social Media is a Waste of Time

Social Media is a Waste of Time

How many times have you seen an article with a similar headline? Or more recently, headlines screaming about social media advertising being a waste of ...
Email Marketing Techniques that Work

Email Marketing Techniques that Work

We have seen a number of email marketing mistakes over the years.  (We even made a few ourselves in the very early days of being ...
Biggest challenge for a social media manager? No News

Biggest challenge for a social media manager? No News

Even If you have truly committed to your social media marketing efforts, there will be days where everything goes off the rails. People have called ...
#FacebookDown – Panic Stations!

#FacebookDown – Panic Stations!

On Wednesday 13th March 2019, there was a mass outage across both Facebook and Instagram. We saw the hashtags #FacebookDown, and #InstagramDown trending on Twitter ...