The Green Umbrella Marketing Blog

Marketing Blogs For SME business owners and business leaders

Christina on a green background holding her phone

How To Use WhatsApp As A Marketing Tool

Are you using WhatsApp? I imagine most of you are, given that it is now one of the most used social apps across the world (and here in the UK especially)! Are you using WhatsApp to market your brand? Most of you will probably immediately say no, but I’d like to challenge that and get you using WhatsApp as a marketing tool!

HR Technologies UK Event Poster ft Christina Robinson

How to build a rock solid employer brand – HR Technologies UK

One of the fabulous things about being known in the recruitment marketing world is the exciting opportunities it gives me to speak at events. On the 17th and 18th of April, I will be heading to HR Technologies UK in London Excel to share my insights on how to build a Rock-Solid Employer Brand.

The GU team and George the Giraffe

We Had A Blast! – Recruitment Agency Expo

This is a slightly different article from the usual opinion and educational pieces I write. The first half of this week was spent in London at the Recruitment Agency Expo, and I’m not going to lie… two days later and I’m still cream-crackered. My brain is slow, my feet are still throbbing, and I’m 100% convinced that it’s not just me that’s feeling that way! This event is one of those ‘not to be missed’ in the event calendar because of the opportunities it brings.

LinkedIn No-No's

LinkedIn Message No-Nos! STOP sending these LinkedIn messages

It’s no secret that I see personal LinkedIn messages as the ultimate way to align your Linkedin Marketing and Social Selling strategies so that you can experience the kind of success that impacts the bottom line of your business. I’m always sharing hints and tips around best practice and what good looks like. However, over…

How to generate leads using social media

In today’s digital age, social media continues to be a powerhouse for businesses, offering unparalleled opportunities to connect with potential customers and drive sales. For SMEs in the UK, leveraging social media platforms effectively can be a game-changer in generating leads and boosting revenue. However, many business owners struggle to handle the complexities of social media marketing.

How to use Instagram and Get the Results that Matter!

It would be far too obvious for me to kick this blog off by saying that ‘everyone’ uses Instagram – that would be an absolute generalisation, and I’m sure a few of you would be shaking your head saying, “Not me!” indignantly. But the fact of the matter is that globally, this is one of the most popular social media platforms used daily, and so if we can get our heads around how to make this platform work from a business perspective firstly, those that do use it can accelerate results and secondly, those who don’t use Instagram can learn valuable lessons that could be applied across other social media platforms!

Facebook Marketing in 2024

Remember when it was really easy to use Facebook as a marketing tool? When I look back, I think, ‘Wow – we had it SO easy!’. Unfortunately, as the years have passed by, it has become more and more difficult for the untrained eye to maximise the impact of Facebook on their businesses.

content ideas and where to find them

Content Ideas and Where to Find Them

Having spent most of the last few weeks hanging out at events and with various groups of aspiring entrepreneurs and business owners, both within the recruitment industry and in other sectors, one thing is clear. One of the first questions that come from the audience is, ‘Where do you get your ideas from?’ Now, I’ve…

Social Media - Features vs Benefits

Features vs. Benefits in Social Media Marketing

Nothing is more powerful in marketing, and especially in social media marketing than promoting the benefits of your products or services over their features. And yet, so many business owners confuse the two or struggle to make distinctions.

Recruitment Marketing Congress

Recruitment Marketing Congress February 2024

This virtual event will help recruitment marketers focus their time, energy, and resources on the activities that really make a difference.

Is your website copy boring?

How to Improve Website Copy to engage your audience

The way you communicate online plays a pivotal role in connecting with your audiences, the language you use is a crucial element that can significantly impact engagement and understanding of who you are as a business, why you do what you do and most importantly whether or not you’re the one a prospect might want to do business with. This is especially true when it comes to your website copy.

2024 - It's time to thrive

2024 – It’s time to thrive

Blimey… what a year 2023 was on all fronts – business and domestic!!!

Each year I sit down between Christmas and New Year, as many of you already know and many of you do yourselves, and set my intentions for the coming year. Usually, I release an article before the 1st January, sharing some of what I come up with.

LinkedIn Outreach - Are You Getting It Wrong

LinkedIn Outreach – Are You Getting It Wrong?

LinkedIn outreach is an activity nobody likes doing. It's a prospecting tactic that is essential for social selling, yet we are all so uncomfortable with ...
How To Use TikTok As A Recruitment Tool

How To Use TikTok As A Recruitment Tool

Recruitment has become digitally connected, so staying ahead of the curve is essential. Traditional platforms like LinkedIn and job boards remain vital, but an emerging ...
Will You Recommend Us?

How To Get Reviews And Recommendations For Your Business

Why is it, we all find it so hard to ask for praise? Even in a professional capacity? Gathering online recommendations is an ideal way ...
Email Marketing Blog

The Anatomy of an Effective Email Marketing Campaign

Effective Email Marketing Campaign After years of split testing and experimenting with layouts and key features, we are able to share with you our recipe ...
5 Reasons To Use TikTok

5 Reasons Why You Should Be Using TikTok

The social media landscape is competitive. The platforms on offer rival each other in terms of where you should invest your time and efforts, and ...
Is Your Content Standing Out Or Bombing Out?


You can hack the algorithm as much as you like on LinkedIn; however bad content is just bad content. With so many posting options available ...
Facebook Strategies That Catapult Success

Facebook Marketing Strategies That Catapult Success

The Facebook marketing strategies we've been sharing as a business since we launched in 2010 have most definitely changed over that time! Meta consistently looks ...
Best time to post on social media blog

The Best Time to Post on Social Media in 2024

There I am, standing on a stage after delivering what I believe to be the most important thing people need to know or understand when ...
Navigating a general election blog

Navigating a General Election – Marketing Strategies for UK Business

If standing out marketing-wise when you’re going up against coverage of the UEFA Euros 2024 and Wimbledon this summer weren’t enough, we’ve now also got ...
Outsourcing social media vs AI Content Creation

Outsourcing Social Media Marketing vs. AI Content Creation

Let’s face it - businesses are constantly vying for attention and engagement on social media platforms, so the question of how to effectively manage content ...

How to Generate Social Media Leads without becoming a Slave to Content!

What if I told you there was an opportunity to hang out with me where I'd show you how you can find easy-to-convert social media ...
Speak to your audience

Multi-Generational Social Media Marketing – How to speak to everyone in your audience on social media

2024 is the year of learning curves to ensure you’re reaching the right people, especially for those of you marketing in the B2B space. It’s ...