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What’s on your Christmas Marketing List?

Shh! …Holidays are Coming – What’s on your Christmas Marketing List?

No one - and I mean no one, wants to be the first person to talk about it. We start to see the evidence of ...
ROI of events - How to follow up leads after an event

ROI of Events – How to Follow up Leads After an Event

I’m not going to lie… two days of networking, speaking, selling and catching up with old friends at this year’s Rec Expo has left me ...
Is your business card still doing the business?

Is Your Business Card Still Doing the Business?

This is a question that I asked a few years back on LinkedIn, and today the humble business card still has its place and is ...
It's That Time of Year Again! Rec Expo

It's That Time of Year Again!

As you may know, a large percentage of the work we do is, in fact, within the Recruitment sector. We work to deliver marketing services ...
How to Maximise Your Face to Face Networking

How to Maximise Your Face to Face Networking

...and continue those conversations after that first meeting Once you have decided to go networking, the next decision that you need to make is whether ...
How to Start Bringing Your Brand to Life

How to Start Bringing Your Brand to Life

Branding has been on my mind recently. Maybe because I’ve been working with some new clients on creating their brand identity or refreshing their look. ...
How to crowdsourceideas #askmeanything

How to Crowdsource Ideas? #AskMeAnything

September has, so far, been mostly spent on the road! Green Umbrella has been up and down the country speaking at various events and sharing ...
How do I know If I’m posting too often on social media? - Posting cadence

How do I know if I’m Posting too Often on Social Media?

How much is too much on social media? I’m often asked if it’s possible to post too much on social media. Does it affect algorithms? ...
Are you using Facebook?

How To Stay Up To Date With Social Media For Business

The truth is, simply using social media for business purposes does not make anyone an expert in the subject. At some point, most business owners ...
Digital Health Check

Is it time you had a Digital Health Check?

As we move towards the final quarter of 2019, the astute marketer in you is probably starting to think about your 2020 marketing plan - ...
RED & YELLOW & PINK & GREEN.….WHY COLOUR CHOICE IS SO IMPORTANT IN MARKETING

Red & Yellow & Pink & Green.….Why Colour Choice is so Important in Marketing

I’m old enough not only to remember the words to the song referenced in the title (I Can Sing a Rainbow) but to also remember ...
Event: Social Media Marketing For Today’s Recruiter

Social Media Marketing for Today's Recruiter

This course, run by Recruitment Matters and delivered by Christina, provides everything you need to know about elevating your social media strategy to find candidates ...
Predictions for Social Media and Digital Marketing Trends in 2020

Our Predictions for Social Media and Digital Marketing Trends in 2020

It’s that most wonderful time of the year… when we look back on 2019 and think ‘Wow! How far have we come with all the ...
Social Media and Marketing: 15 Statistics to Drive Your Marketing Strategy for 2020

Social Media and Marketing: 15 Statistics to Drive Your Marketing Strategy for 2020

As we creep towards the end of the year, hopefully, you are tuning into your marketing strategy for 2020. Where are you going to show ...
Facebook Reach

Why is My Facebook Reach So Low?

Remember the good old days? You know, when Facebook was still a baby and when you posted you'd get endless people seeing and engaging with ...
Honest or just couldn’t be bothered? Why you may need to stop being ‘authentic’ in your video posts

Honest or just couldn’t be bothered? Why you may need to stop being ‘authentic’ in your video posts

I want to be perfectly clear about something. I love authenticity. When you are posting on social or creating content for your marketing, you should ...
3 core attributes you need for your business to succeed on social

Three Core Attributes You Need for Your Business to Succeed on Social

After several years of supporting business owners with their marketing efforts, it has become clear to me what is required to ensure success when implementing ...
Press play on interactive video content

Press Play on Interactive Video Content

Video marketing has become one of the biggest and growing trends of recent years, and it’s showing no sign of slowing down. Video is one ...
ideal client on social media

How Do I know I’m Talking to the Right People on Social Media?

This week has been full of meetings with our social media management clients reviewing progress and assessing the value of social media activity for their ...
Event: Social Media Marketing For Today’s Recruiter

Social Media Marketing for Today's Recruiter

This course, run by Recruitment Matters and delivered by Christina, provides everything you need to know about elevating your social media strategy to find candidates ...
Target Audience

Are You Making this Social Media Mistake?

If you often find yourself racking your brain for ideas on what to post, and struggle to come up with something new, then you might ...
How to get reviews and recommendations

How To Get Reviews And Recommendations For My Business

Why is it, we all find it so hard to ask for praise? Even in a professional capacity? Gathering online recommendations is an ideal way ...
Apsco Social Media Masterclass

Social Media Masterclass for Recruiters

Whether you are a novice at social media or a regular user, knowing what to post and when can be a minefield. More importantly, ensuring ...
video ideas

Help! I Want to Make a Video, but I Have No Idea What About

We all know that video is king and that you should be using it in your social media channels on a regular basis, but what ...
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