The Green Umbrella Marketing Blog

Marketing Blogs For SME business owners and business leaders

Blog image. xAI - what the Grok is this?

xAI – What the ‘Grok’ is this?

Get ready to meet Elon Musk’s latest big idea…Grok! The AI Chatbot hoping to take on the big names such as ChatGPT, WriteSonic etc.

Blog image: Strategy vs Tactics

Strategy vs Tactics

There’s a difference between social media strategy and social media tactics. An awesome strategy will supercharge your tactical efforts.

Instagram 6 point content plan

Top 5 Content Ideas for Your Instagram Feed

These 5 Things Will Help You Create An Instagram Feed That Is Distinctive Let’s face it, like it or love it, Instagram is an important marketing tool that you should be taking advantage of. Not only can it help you to increase the reach of your business, but it’s also a social platform where more…

The most useful marketing tools of 2023 (So far)

The Most Useful Marketing Tools Used in 2023 (So Far)

Marketing tools can significantly enhance your marketing efforts by helping you streamline tasks, gain insights, improve your strategy and overall by using the right marketing tools you can save yourself a lot of time. 

Halloween Marketing Do’s and Don’ts

We all know that an effective marketing strategy can leave a lasting impression. However, beware! Here are a few of our Halloween themed marketing dos & don’ts

What Email Marketing Campaigns Should I Send?

Email marketing is a topic of conversation that keeps popping up this week! Always a good sign that it’s something I should be writing about here on the blog! If I were to summarise the conversations I’ve had, it’s simple. We’re all sick of seeing those highly Americanised marketing emailers that offer sleazy sales messages.…

How to measure success on Facebook

How to Measure Success on Facebook

With all the effort and energy going into Facebook, it is essential that we can define and quantify success in a meaningful way.

Should I set up Twitter….Errr…X for my business?

Should I set up Twitter….errr…X for my business?

Help! I’m not very tech savvy and Social Media is a bit of a mystery to me so should I set up Twitter / X for my business?

Is your email list converting?

There are a lot of things that can affect how well your email list converts. Here are a few points for you to consider and take action on.

Rec Expo Birmingham 2023

Will I see you at the Recruitment Agency Expo?

It’s that time of year again! The summer has drawn to a close, and Autumn is starting to rise from its slumber. That means it’s time for us to head to Birmingham for the Autumn Recruitment Agency Expo at the NEC.

As always there are a bunch of people speaking over the two days, all with exceptional value to share. Here are the ones I’m determined not to miss!

Hiring a digital marketing agency. 5 steps to getting it right

Five Steps to Getting It Right When Hiring a Digital Marketing Agency

If you’re looking to work with a digital marketing agency, making the right choice is essential for success. Here are 5 steps to help you get it right.

Master the Art of Speaking for Social Media Success

Master the Art of Speaking for Social Media Success

After delivering last week’s live session on ‘Overcoming your video fears’ I had some follow-up messages from some of the people who made the call live. They’d taken on board what I shared with them and realised there was one last piece to the puzzle. They knew what they wanted to say; it was just the skill of delivering their message clearly and compellingly that was missing.

So I reached out to my good friend and public speaking peer Harj Gahley to see what we could come up with that could help bridge this gap!

How to generate leads using social media

In today's digital age, social media continues to be a powerhouse for businesses, offering unparalleled opportunities to connect with potential customers and drive sales. For ...

How to use Instagram and Get the Results that Matter!

It would be far too obvious for me to kick this blog off by saying that 'everyone' uses Instagram - that would be an absolute ...

Facebook Marketing in 2024

Remember when it was really easy to use Facebook as a marketing tool? When I look back, I think, 'Wow - we had it SO ...
content ideas and where to find them

Content Ideas and Where to Find Them

Having spent most of the last few weeks hanging out at events and with various groups of aspiring entrepreneurs and business owners, both within the ...
Social Media - Features vs Benefits

Features vs. Benefits in Social Media Marketing

Nothing is more powerful in marketing, and especially in social media marketing than promoting the benefits of your products or services over their features. And ...
Recruitment Marketing Congress

Recruitment Marketing Congress February 2024

This virtual event will help recruitment marketers focus their time, energy, and resources on the activities that really make a difference. Over an afternoon of ...
Speak to your audience

Multi-Generational Social Media Marketing – How to speak to everyone in your audience on social media

2024 is set to be a year of learning curves to ensure you’re reaching the right people, especially for those of you marketing in the ...
Is your website copy boring?

How to Improve Website Copy to engage your audience

The way you communicate online plays a pivotal role in connecting with your audiences, the language you use is a crucial element that can significantly ...
2024 - It's time to thrive

2024 – It’s time to thrive

Blimey… what a year 2023 was on all fronts – business and domestic!!! Each year I sit down between Christmas and New Year, as many ...

Top 10 most read marketing articles in 2023 from the GU Blog

It's almost Christmas, and many of you will be disappearing already to spend a few extra days taking a well-earned break. So rather than sharing ...

Social Media Trends for 2024 – It’s all going to be about strategy! 

Well, this is interesting! Usually, when I’m putting this article together there are some core themes that I need to discuss. This year there are ...

Marketing in 2023 – I didn’t see that coming!

Blimey 2023 has been quite the year for all things marketing! I made a few predictions for what the year had in store and, as ...