The Green Umbrella Marketing Blog

Launching anything, a book, a product, a service, or a whole business, comes down to six things. All done in the right order. Not budget. Not luck. Not some viral moment you can’t plan for (and yet secretly pray for). Six moves. And one of them is the one nearly everybody gets wrong. Get them…

Content marketing is still one of the most effective ways to build your business, your personal brand and your employer brand. Done right, it generates leads, drives conversions and makes you the name people think of first. So why are so many business owners quietly frustrated, pouring hours into content and not seeing the results…

Stop Hiding – Start Marketing is live today. And here’s the honest truth about what happens next, why launch day feels quieter than you’d expect, and exactly where to start with The Show Up Vault. You can buy your copy of Stop Hiding – Start Marketing on Amazon now. If you’ve read anything I’ve written…

So, you’re showing up on social media, posting consistently, and even starting to get some engagement – but you’re wondering, “Is this actually working?” That’s where this quick guide to social media insights will come in handy. Understanding your analytics doesn’t have to be overwhelming. (There’s a lot of data available to you once you…

People keep asking why I finally decided to release the book. I’ve been making noise in inboxes and on LinkedIn, and it’s triggered a wonderful influx of messages. Many of them are asking me why I didn’t do this sooner, what I’ve been waiting for, and when I started writing. You get the idea. There’s…

Email marketing is a topic of conversation that keeps popping up this week! Always a good sign that it’s something I should be writing about here on the blog! If I were to summarise the conversations I’ve had, it’s simple. We’re all sick of seeing those highly Americanised marketing emailers that offer sleazy sales messages.…

The social media landscape is competitive. The platforms on offer rival each other in terms of where you should invest your time and efforts, and once you’ve made that choice you’re competing with everyone else to ensure you get seen. As a business owner, you think you’ve got your strategy sorted then all of a sudden TikTok rises to fame and becomes a formidable platform for businesses, particularly small and medium enterprises (SMEs), and now you’re wondering if you should be dropping something and switching over, or do you simply add TikTok to your current strategy? If you’re a business owner or marketer looking to expand your digital presence, here are five reasons why you should be using TikTok as a key component of your marketing strategy.

We all make mistakes. It would be completely unrealistic to assume that you can go through an entire working day without making the odd typo or spelling mistake. It’s human nature to make the odd error, and it’s also entirely understandable. That said, some mistakes are not quite as easy to understand. One of these…

When you hear those two words, ‘personal brand’, it can spark all sorts of reactions. Some people think it’s all about flashy logos, perfect Instagram grids, or polished LinkedIn headshots. Others think it’s a buzzword for influencers and not something a “normal” business owner needs to worry about. The truth: you already have a personal…

It’s no secret that I see personal LinkedIn messages as the ultimate way to align your Linkedin Marketing and Social Selling strategies so that you can experience the kind of success that impacts the bottom line of your business. I’m always sharing hints and tips around best practice and what good looks like. However, over…

Ever sat down to create a social post and thought ‘I’ve got absolutely nothing to say…‘? You’re not the only one! Even the most creative business owners hit content blocks. But that doesn’t mean you stop showing up. It just means you need a system, or rather a toolbox of plug-and-play content ideas you can…

Social media is a cornerstone for businesses of all sizes. From increasing brand awareness to driving sales, the right platform can significantly impact your business’s success. However, not every platform will deliver the same results for every business. The key is understanding the nuances of each platform and aligning them with your business goals and audience.

So, let’s look at the most popular social media platforms and their unique benefits so that you can decide which platforms will best serve your business.