The Green Umbrella Marketing Blog

Join us Live for some BIG news!  It might be April Fool’s Day on Monday – but we have an announcement to make and we won’t be able to wait any longer to share the news with you!  Tune in to our Facebook page at 1 pm on Monday where Julia and Christina will be…

How many times have you seen an article with a similar headline? Or more recently, headlines screaming about social media advertising being a waste of money. I see them again and again and again. What amuses me is that more often than not, I see these on LinkedIn, or Twitter, or (yep – you guessed…

Even If you have truly committed to your social media marketing efforts, there will be days where everything goes off the rails. People have called in sick, and suddenly you’re the only one in the office. You’ve managed to book yourself solid thinking you would get time to tweet while you have lunch – only…

On Wednesday 13th March 2019, there was a mass outage across both Facebook and Instagram. We saw the hashtags #FacebookDown, and #InstagramDown trending on Twitter and users across the world were hitting refresh and pounding the post button to no avail.

I’m not going to lie to you. I’m writing this Blog article in a panic. Why? Because I didn’t stick to the plan – I ignored my own Blogging rules. Let me explain… Blogging Rule 1 – Plan Your Blog Titles I normally have a list of titles that I can scan through, pick one…

It’s National Apprenticeship week 2019! For those of you that don’t know – we have our very own Apprentice – the lovely Rachael, who started with us in October last year. In the first few weeks of Rachael starting with us, we gave her the opportunity to contribute to the blog and we thought this…

In early February, I attended an event and spoke about how business owners should be all over #FOMO. This event was specifically focused on Recruitment Agencies – but in hindsight, the subject matter is highly relevant to any business who has something to sell, or vacancies to fill! There is a phenomenon called FOMO, have…

If I was writing this blog a few years ago, then I would be focusing on things such as building relationships, stopping broadcast-style messages and forgetting your hashtags.  In fact, there is an eBook that I put together called “The Seven Deadly Sins of Social Media” that covers the basics and is still relevant today.…

Just so we’re clear – I am NOT against businesses creating and promoting their very own hashtags… But, as with everything you do online for your business, there should be a strategy behind it! Let’s rewind – over the last two weeks I have been asked by two very different brands whether they should be…

Let’s be honest here, we are now living in an age where general consumers understand marketing more than ever before.  They know that if they have been looking for a new cooker online that this is the reason why they are suddenly seeing adverts for that very same cooker.  They no longer believe that it…

In the seven days previous to writing this article I have drawn a diagram representing a sales funnel roughly nine times. Each and every time I was discussing how best to approach social advertising and how best to design an online campaign. To be fair, I’d say that’s pretty average for a week. Today, however,…

This new feature on Instagram was spotted “in the wild” back in December, but then it went a bit under the radar.  A frown appeared on my face when I first read this article as I think that posting the same content to multiple accounts will simply create lazy marketers. What is the new feature? Instagram…