The Green Umbrella Marketing Blog

Marketing Blogs For SME business owners and business leaders

Three Email Marketing Rules To Follow For Campaign Success

Three Email Marketing Rules To Follow For Campaign Success

Three email marketing rules to follow for campaign success. From content to analysing the data, find out how to make your campaign a success!

How often should I be posting on instagram?

How often should I be posting on Instagram?

You’re new to Instagram and not sure how often to post? Nicole gives some advise in this month’s “Dear Nicole”.

Launch a product or service using social media

How to Launch Anything Using Social Media

When you are launching a product or service on Social Media, there are some essential ingredients for an optimal launch.

How to structure video for social media

How to structure video for social media

Understanding how to structure video to create compelling, engaging content for your audience & keeping algorithms happy is key to success

How to build a social media strategy that guarantees success!

How to build a social media strategy that guarantees success!

How to build a social media strategy that guarantees success! Using social media has the potential to bring you the greatest results – but only with the right strategy!

Marketing Mastery Academy. 3 days of expert marketing training

Booking now for May – Marketing Mastery Academy

3 Days of expert Marketing Training teaching the exact framework that will allow you to create a presence that generates leads and sales!

You’ll learn how to create a marketing presence that stands out, impacts and influences!

How

Which social media platforms should I be putting my time into?

Dear Nicole, I have a recruitment business and I’m just getting used to social media,  I have to be honest I’m not very confident with the world of social media. I have just about set up accounts across most platforms on my own but I’m not sure which one I should be putting my time…

How to drive engagement on Linkedin

How To Drive Engagement On LinkedIn

There’s no doubt about it, LinkedIn is one of the most powerful social media platforms you can use when it comes to driving your business forward in a B2B market. (I’d argue LinkedIn is just as valuable for B2C businesses, but we’ll save that conversation for another day!) You can use LinkedIn to drive your…

Are you making these social media mistakes?

Are You Making These Social Media Mistakes?

Social media has changed the way we communicate and interact with each other. It’s a place where businesses can connect with each other and share their ideas, products, and services with the world. However, with great power comes great responsibility, and there any many no-nos people often make on social media, which can negatively impact…

Hoe to use national days on social media

How to use National days on social media

There’s a day for everything isn’t there! We just had Valentine’s Day, then International Women’s Day, and I’m writing this expecting a stream of posts about St Patrick’s day! There are other things that happen over the year, too – hug a plumber day, talk like a pirate day and many, many more. Some of…

Are you making these social media mistakes?

Are you making these social media mistakes?

Tuesday 28th March 7.00pm Are you trying to stay ahead of the game when it comes to your social media presence – and yet feel like you’re only falling further behind?  Do you feel like you’re implementing your strategy but still not getting the results you deserve? It could be that you have fallen into…

Help I'm new to TikTok

Help! I’m new to TikTok!

Dear Nicole, I’ve recently started a TikTok account to get more marketing coverage for my stationery business but I wouldn’t call myself a professional on this app and have no idea where to start. I’m also on Instagram and have made some Reels to promote my page but I was wondering if you have any…

Christina on a green background holding her phone

How To Use WhatsApp As A Marketing Tool

Are you using WhatsApp? I imagine most of you are, given that it is now one of the most used social apps across the world ...
HR Technologies UK Event Poster ft Christina Robinson

How to build a rock solid employer brand – HR Technologies UK

One of the fabulous things about being known in the recruitment marketing world is the exciting opportunities it gives me to speak at events. On ...
The GU team and George the Giraffe

We Had A Blast! – Recruitment Agency Expo

This is a slightly different article from the usual opinion and educational pieces I write. The first half of this week was spent in London ...
LinkedIn No-No's

LinkedIn Message No-Nos! STOP sending these LinkedIn messages

It's no secret that I see personal LinkedIn messages as the ultimate way to align your Linkedin Marketing and Social Selling strategies so that you ...

How to generate leads using social media

In today's digital age, social media continues to be a powerhouse for businesses, offering unparalleled opportunities to connect with potential customers and drive sales. For ...

How to use Instagram and Get the Results that Matter!

It would be far too obvious for me to kick this blog off by saying that 'everyone' uses Instagram - that would be an absolute ...

Facebook Marketing in 2024

Remember when it was really easy to use Facebook as a marketing tool? When I look back, I think, 'Wow - we had it SO ...
content ideas and where to find them

Content Ideas and Where to Find Them

Having spent most of the last few weeks hanging out at events and with various groups of aspiring entrepreneurs and business owners, both within the ...
Social Media - Features vs Benefits

Features vs. Benefits in Social Media Marketing

Nothing is more powerful in marketing, and especially in social media marketing than promoting the benefits of your products or services over their features. And ...
Recruitment Marketing Congress

Recruitment Marketing Congress February 2024

This virtual event will help recruitment marketers focus their time, energy, and resources on the activities that really make a difference. Over an afternoon of ...
Speak to your audience

Multi-Generational Social Media Marketing – How to speak to everyone in your audience on social media

2024 is set to be a year of learning curves to ensure you’re reaching the right people, especially for those of you marketing in the ...
Is your website copy boring?

How to Improve Website Copy to engage your audience

The way you communicate online plays a pivotal role in connecting with your audiences, the language you use is a crucial element that can significantly ...