Satisfaction Guaranteed…?

Satisfaction Guaranteed! – Who do you need to keep happy in your business?

When you think about your business, ask yourself, who is it you want to keep happy? Customers. You want your customers to be happy. After ...
Are SnapChat Building a Facial Recognition System?

Are SnapChat Building A Facial Recognition System?

After listening to a Social Media Examiner podcast a month or so ago, and then watching the keynote from Social Media Marketing world, I felt ...

Have You Heard of Blab Yet?

Blab is a live streaming tool. It’s similar to Google Hangouts, and it has a healthy dose of Periscope and Meerkat in its makeup too. ...
Where is Social Media Heading?

Where is Social Media Heading?

I have a theory when it comes to the social media landscape and how it will change in the future.  I am going to be ...

Who wouldn’t want a job where you get to spend all day on Social Media??

‘Manager of social media’ isn’t a job that you tend to come across very often – yet most businesses are ‘doing’ social media to some ...
Are Hashtags Always Appropriate?

Are Hashtags Always Appropriate?

What is the point of hashtags? How many should I use? Should I only use them on Twitter and Instagram? What about Facebook, do people ...
Google manual penalties

Google Manual Penalties – The Links You Need To Be Looking At

If you have never had a manual penalty from Google then, of course, this is great news, but if you have and it was focused ...
5 Minute Facebook Live Stream Tutorial

5 Minute Facebook Live Stream Tutorial

Are you Facebook live streaming yet?  If not, then you are missing a trick for visibility and exposure for your business and personal brand. Why? ...

Change Happens – It Is Impossible To Move Forward In Business If We Don’t Change

"It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change." — Charles Darwin Well, ...

Hang On To Your Hats! – Five Questions To Help You On Your Social Media Journey

Is this, or was this you? “That’s it. - Decision made. We’re embarking on a social media journey.” “We’re ready to do it – let’s ...

Could You Benefit From A Mastermind Group?

You've heard the saying “Two heads are better than one” - well what about if you had access to ten or more heads? Running your ...
Ten Essential Facebook Competition Strategies

10 Essential Facebook Competition Strategies

As we know, the rules and the goalposts are forever changing on Facebook, so it is important to make sure that you keep up to ...
Google My Business

How do I get my business on Google? – Introducing Google My Business

We get asked this question quite often by businesses who are brand new, or those who are struggling to gain traction in search results. One ...
Pinterest trends to look out for in 2020

The 5 Top Trends to Look for On Pinterest in 2020

Over the past two years, I have coached and managed social media for many different types of businesses, but one platform that is rarely, if ...
How to Amplify your content strategy in a few easy steps

How to Amplify your content strategy in a few easy steps

Content. If you’re responsible for marketing in your business that one word is probably responsible for more than a few sleepless nights. Defining what ‘Content’ ...
5 marketing books to read in 2020

5 Marketing Books to read in 2020

It’s that time of year again when you are planning for the year ahead; business owners are reflecting on the successes of 2019 and looking ...
2020 Business Goals

For the sake of Auld Lang Syne… Here’s to 2020!

There’s been a bit of a tradition here at Green umbrella over the last few years. A tradition I wasn’t quite sure I wanted to ...
Emma's Aim Christmas

Supporting Emma's Aim this Christmas

As many of you will know, for the past few years we have been supporting Emma's Aim. So again this year, we will be making ...
Predictions for Social Media and Digital Marketing Trends in 2020

Our Predictions for Social Media and Digital Marketing Trends in 2020

It’s that most wonderful time of the year… when we look back on 2019 and think ‘Wow! How far have we come with all the ...
Social Media and Marketing: 15 Statistics to Drive Your Marketing Strategy for 2020

Social Media and Marketing: 15 Statistics to Drive Your Marketing Strategy for 2020

As we creep towards the end of the year, hopefully, you are tuning into your marketing strategy for 2020. Where are you going to show ...
Facebook Reach

Why is My Facebook Reach So Low?

Remember the good old days? You know, when Facebook was still a baby and when you posted you'd get endless people seeing and engaging with ...
Honest or just couldn’t be bothered? Why you may need to stop being ‘authentic’ in your video posts

Honest or just couldn’t be bothered? Why you may need to stop being ‘authentic’ in your video posts

I want to be perfectly clear about something. I love authenticity. When you are posting on social or creating content for your marketing, you should ...
3 core attributes you need for your business to succeed on social

Three Core Attributes You Need for Your Business to Succeed on Social

After several years of supporting business owners with their marketing efforts, it has become clear to me what is required to ensure success when implementing ...
Press play on interactive video content

Press Play on Interactive Video Content

Video marketing has become one of the biggest and growing trends of recent years, and it’s showing no sign of slowing down. Video is one ...