The Green Umbrella Marketing Blog

Email marketing is NOT dead, but you can kill your subscribers if you do not follow these simple rules. If your email click-throughs are low, your open rates are non-existent and your email campaigns are just not giving you the results that you were hoping for, then you may be making some key mistakes. Did…

What is the first thing that comes to mind when you think about share schemes? Fat Cat executives from big multinationals making a fortune and not being taxed on it. Far too expensive and complicated to even begin to think about for my business. If this is the case, then you’re probably not aware of…

Once I had got over the “Oh, look, there is Mari Smith, isn’t she tall!” or “Oh look, Michael Stelzner is much smaller than I expected!”, I got down to some serious note taking over the next three days worth of social media and online marketing workshops.

Since getting back from my first retreat of 2018, I’ve been very mindful of my eating habits. Food is a huge part of our lives. Sometimes it can be a source of energy, so we grab a sandwich to keep us going. Sometimes it is a social event, a celebration with others. Sometimes it is…

In this webinar, Julia and Christina will be presenting a social media round-up of the new developments in social media over the last quarter. Julia attended Social Media Marketing World Summit in San Diego in March 2018, and this webinar will be reporting on the new best practices for social media for the next quarter…

A new year calls for a selection of new trends, and 2018 is certainly no different. When it comes time to prepare for the times ahead, which trends are worth keeping on your radar? So much is changing this year. Facebook has changed their algorithm to rank posts based on engagement, so there goes organic…

My daughter Hannah would make a great copywriter. What’s that? “How do I know?”? Well, that’s obvious. It’s in the genes!

Social media is a fabulous tool for driving traffic to your website, but if you fail to get conversions when your visitors arrive on your site then all that effort is wasted.

Back in the 1980’s a new restaurant chain opened its doors across the UK; styled on a stereotypical American Diner, its name possibly was one of the biggest branding faux pas of its time… ‘Fatty Arbuckles’ was the restaurant chain in question; many people may not be familiar with the chain, possibly because they avoid…

As the kind of person who just gets an idea in her head, grabs the nearest device and starts working out the answer it might not surprise you to find out that one dull January day I decided ‘social media – there must be a business model for that’.

Every social media manager has been there. You know you should post something but are fresh out of interesting ideas. What will my audience care about? How many times have I done the same thing? The more urgent the need to post something is, the more blank your mind becomes. This webinar of engaging social…

When writing online, you don’t have long to capture your reader’s attention. Some ‘research’ (note the single quotation marks!) reckons you have less than 4 seconds, or shorter than the attention span of the average goldfish, to make an impression.