The Green Umbrella Marketing Blog

Marketing Blogs For SME business owners and business leaders

Is Your Productivity Being Threatened By These Distractions?

Is Your Productivity Being Threatened By These Distractions?

We have all read the books such as “Getting Things Done” by David Allen, or “Early to Rise” by Andy Traub, but if you want to be productive during your working day then it’s the little things that you ideally need to pay attention to.

How to Use LinkedIn’s Latest Features to Make Better Connections [Webinar]

How to Use LinkedIn’s Latest Features to Make Better Connections [Webinar]

There have been many new updates to LinkedIn in the last few months, so this webinar covers everything you need to know about the new functionality.

A Life Changing Experience on the Camino De Santiago

A Life Changing Experience on the Camino De Santiago

I have recently returned from a life-changing adventure where I walked the well-known ancient trail across Northern Spain called the Camino De Santiago.  I started this journey in 2016, with the intention of taking a week every year to complete the 799 km (500 miles) route from St Jean Pied De Port in France, through…

Fifteen Cutting-Edge Ways For Small Businesses to Save Money

Fifteen Cutting-Edge Ways For Small Businesses to Save Money

Running a small business? Keeping control of annual costs can be difficult, but there are many ways you can take better control of your expenditure. From modern technology to cutting out excessive meetings, here are 15 ways you can keep overheads low.

Alive and Kicking in a GDPR Friendly Social Media World

Alive and Kicking in a GDPR Friendly Social Media World

Guess what? On the 25th May 2018, there wasn’t an apocalypse in the digital marketing world. Not only that, in spite of all those re-consent emails, the crap in my inbox does not seem to have died down. Not even a little bit!

How to Use Instagram Analytics to Create a Better Content Strategy [Webinar]

How to Use Instagram Analytics to Create a Better Content Strategy [Webinar]

Are you using Instagram analytics? Do you need help understanding which metrics matter, and why? If so, then this 30 min webinar is for you and is jam-packed with actionable tasks that you can implement immediately. In this session, we will walk you through all the functions of Instagram analytics (you need a business account)…

The Cost Of A Bad Hire (and how to avoid it)

The Cost Of A Bad Hire (And How To Avoid It)

Finding the right person to join your team is always tricky. There is no magic bullet, even if you have the most rigorous of recruitment procedures. If you’re a small business it can feel even more crucial to get the right person; you simply don’t have the time and money to waste on a bad…

How do you deal with Summer Holidays?

How do you deal with Summer Holidays?

As I write this blog post, we are gripped by an uncharacteristic UK heatwave – and as schools are almost out for Summer, it’s got me thinking about how businesses deal with Summer Holidays – not just with managing your own workforce, with a huge chunk of annual leave being taken over the school summer…

Google for Jobs in UK

Google For Jobs has arrived in the UK

Waking up this morning to the BBC News article announcing Google For Jobs had arrived in the UK was exciting – it’s been a long time coming!

Content Ideas for your Facebook Page

25 Content Ideas for your Facebook Page

If your Facebook page is looking a little bit stale and lifeless then perhaps it is time to get creative and add a bit more energy into your posts. Remember that videos and live streaming posts are still getting the most reach on Facebook, so consider these options when creating new content.

Tasty Tips for LinkedIn Success [Webinar]

Tasty Tips for LinkedIn Success [Webinar]

If you are using your LinkedIn profile to its full potential you will be in possession of a professional network that engages with your content, a feed filled with useful industry information that you can engage in and a steady stream of useful new connections. If this does not sound like you then check out…

Tasty Tips for LinkedIn Success [Webinar]

Tasty Tips for LinkedIn Success [Webinar]

If you are using your LinkedIn profile to its full potential you will be in possession of a professional network that engages with your content, a feed filled with useful industry information that you can engage in and a steady stream of useful new connections. If this does not sound like you then check out…

Christina on a green background holding her phone

How To Use WhatsApp As A Marketing Tool

Are you using WhatsApp? I imagine most of you are, given that it is now one of the most used social apps across the world ...
HR Technologies UK Event Poster ft Christina Robinson

How to build a rock solid employer brand – HR Technologies UK

One of the fabulous things about being known in the recruitment marketing world is the exciting opportunities it gives me to speak at events. On ...
The GU team and George the Giraffe

We Had A Blast! – Recruitment Agency Expo

This is a slightly different article from the usual opinion and educational pieces I write. The first half of this week was spent in London ...
LinkedIn No-No's

LinkedIn Message No-Nos! STOP sending these LinkedIn messages

It's no secret that I see personal LinkedIn messages as the ultimate way to align your Linkedin Marketing and Social Selling strategies so that you ...

How to generate leads using social media

In today's digital age, social media continues to be a powerhouse for businesses, offering unparalleled opportunities to connect with potential customers and drive sales. For ...

How to use Instagram and Get the Results that Matter!

It would be far too obvious for me to kick this blog off by saying that 'everyone' uses Instagram - that would be an absolute ...

Facebook Marketing in 2024

Remember when it was really easy to use Facebook as a marketing tool? When I look back, I think, 'Wow - we had it SO ...
content ideas and where to find them

Content Ideas and Where to Find Them

Having spent most of the last few weeks hanging out at events and with various groups of aspiring entrepreneurs and business owners, both within the ...
Social Media - Features vs Benefits

Features vs. Benefits in Social Media Marketing

Nothing is more powerful in marketing, and especially in social media marketing than promoting the benefits of your products or services over their features. And ...
Recruitment Marketing Congress

Recruitment Marketing Congress February 2024

This virtual event will help recruitment marketers focus their time, energy, and resources on the activities that really make a difference. Over an afternoon of ...
Speak to your audience

Multi-Generational Social Media Marketing – How to speak to everyone in your audience on social media

2024 is set to be a year of learning curves to ensure you’re reaching the right people, especially for those of you marketing in the ...
Is your website copy boring?

How to Improve Website Copy to engage your audience

The way you communicate online plays a pivotal role in connecting with your audiences, the language you use is a crucial element that can significantly ...