The Green Umbrella Marketing Blog

SOCIAL MEDIA WORKSHOP – ON THE ROAD! We listened!  It’s been a long time coming, but Julia and the team are now hitting the road and taking the farting giraffes on a tour of the UK.  We will be visiting, Birmingham, Bristol, London and Manchester during 2017 to deliver THE BEST social media workshops that…

Managing people More than anything else, what we are aiming to do in order to manage people effectively is to create and sustain good working relationships. Ask anyone what they expect or hope for in a good relationship and they will talk about the need for trust, openness, honesty, and good communication and, of course,…

Each week, Green Umbrella presents a live coaching session, covering a range of social media and online marketing topics.  This week (Friday 20th January 2017), Julia talks with Jessica Pilkington of Pilkington Communications.  

The new LinkedIn changes are working their way through our profiles and I must say, I’m not impressed. LinkedIn have made the desktop version very similar to the app, and it looks very funky, but the functionality for the free service has been reduced. 

Over the last five years, we have experimented with a range of techniques to manage our diary appointments.  From having a virtual/personal assistant to using online appointment scheduling systems. 

Email marketing was one of the first really effective online marketing methods, as back in the day when very few companies did it and yet millions of people were finding out just how good the online world was, emails were always read as they were so rare and for many, many businesses at the forefront…

LinkedIn is an amazing B2B business tool.  If you are not using LinkedIn and your target audience is B2B, then you are missing a valuable trick! I keep hearing that LinkedIn is just a recruitment tool.  Although it is a brilliant tool for recruiters, it is also one of the most effective social media platforms…

The recruitment industry seems to change on a regular basis, and just when you think recruiting permanently is a business’s preferred option, requests to fill temporary assignments start to increase!

Networking should be effective for most businesses. If it is not or has not worked for you, then maybe you are not following some of the Dos & Don’ts of networking. So here are some suggestions that you may find useful.

Have you ever been to a social event, maybe a wedding reception or party, and got talking to a total stranger? Now, sometimes that can be great. Many friendships and romances have started that way. But often, I bet you’ve ended up being talked at by someone who went on and on and on about…

When starting up in business, this is possibly one of the most confusing questions you will ask yourself. Nowadays more and more bookkeepers are becoming more qualified beyond the realms of simply bookkeeping, but it is important that you make the right choice for your business.

Early in 2016, I was becoming quite disheartened with LinkedIn.  Like so many others, I was starting to feel as if LinkedIn was morphing into another Facebook as I saw funny videos and quotes of the day in my newsfeed.  There was a glimmer of hope in June when we heard the announcement that Microsoft…