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Honest or just couldn’t be bothered? Why you may need to stop being ‘authentic’ in your video posts

Honest or just couldn’t be bothered? Why you may need to stop being ‘authentic’ in your video posts

I want to be perfectly clear about something. I love authenticity. When you are posting on social or creating content for your marketing, you should ...
3 core attributes you need for your business to succeed on social

Three Core Attributes You Need for Your Business to Succeed on Social

After several years of supporting business owners with their marketing efforts, it has become clear to me what is required to ensure success when implementing ...
Press play on interactive video content

Press Play on Interactive Video Content

Video marketing has become one of the biggest and growing trends of recent years, and it’s showing no sign of slowing down. Video is one ...
ideal client on social media

How Do I know I’m Talking to the Right People on Social Media?

This week has been full of meetings with our social media management clients reviewing progress and assessing the value of social media activity for their ...
Event: Social Media Marketing For Today’s Recruiter

Social Media Marketing for Today's Recruiter

This course, run by Recruitment Matters and delivered by Christina, provides everything you need to know about elevating your social media strategy to find candidates ...
Target Audience

Are You Making this Social Media Mistake?

If you often find yourself racking your brain for ideas on what to post, and struggle to come up with something new, then you might ...
How to get reviews and recommendations

How To Get Reviews And Recommendations For My Business

Why is it, we all find it so hard to ask for praise? Even in a professional capacity? Gathering online recommendations is an ideal way ...
Apsco Social Media Masterclass

Social Media Masterclass for Recruiters

Whether you are a novice at social media or a regular user, knowing what to post and when can be a minefield. More importantly, ensuring ...
video ideas

Help! I Want to Make a Video, but I Have No Idea What About

We all know that video is king and that you should be using it in your social media channels on a regular basis, but what ...
What’s on your Christmas Marketing List?

Shh! …Holidays are Coming – What’s on your Christmas Marketing List?

No one - and I mean no one, wants to be the first person to talk about it. We start to see the evidence of ...
ROI of events - How to follow up leads after an event

ROI of Events – How to Follow up Leads After an Event

I’m not going to lie… two days of networking, speaking, selling and catching up with old friends at this year’s Rec Expo has left me ...
Is your business card still doing the business?

Is Your Business Card Still Doing the Business?

This is a question that I asked a few years back on LinkedIn, and today the humble business card still has its place and is ...
Why You Should Be All Over #FOMO

Why You Should Be All Over #FOMO

In early February, I attended an event and spoke about how business owners should be all over #FOMO. This event was specifically focused on Recruitment ...
Social media bad habits

There's Never Been A More Important Time To Highlight These Five Social Media Bad Habits

If I was writing this blog a few years ago, then I would be focusing on things such as building relationships, stopping broadcast-style messages and ...
The great branded hashtag debate

The great branded hashtag debate

Just so we’re clear – I am NOT against businesses creating and promoting their very own hashtags… But, as with everything you do online for ...
Types of Content That Every Social Media Manager Should Avoid

Types of Content That Every Social Media Manager Should Avoid

Let's be honest here, we are now living in an age where general consumers understand marketing more than ever before.  They know that if they ...
Is Ye Olde Sales Funnel and a bit of Maslow still relevant in a digital marketing world?

Is Ye Olde Sales Funnel and a bit of Maslow still relevant in a digital marketing world?

In the seven days previous to writing this article I have drawn a diagram representing a sales funnel roughly nine times. Each and every time ...
Instagram Will Now Let You Post To Multiple Accounts

Instagram Will Now Let You Post To Multiple Accounts

This new feature on Instagram was spotted "in the wild" back in December, but then it went a bit under the radar.  A frown appeared ...
Does your email marketing suck?

Does your email marketing suck?

There are 100’s – No, that’s wrong. There are 1000’s of articles telling you how to make email marketing work for your business. We’ve even ...
The Three Ps of Social Media

The Three Ps of Social Media | Getting Back to Basics

As we start the new year, I was thinking about how this industry has changed over the last two years.  Social networking sites are becoming ...
“Help! Our Social Media Needs Work!” – How Do You Choose A Social Media Agency?

“Help! Our Social Media Needs Work!” – How Do You Choose A Social Media Agency?

It’s the beginning of January 2019, and I honestly believe that this year, more business owners than ever before will be looking to improve the ...
What Can We Expect from 2019?

What Can We Expect from 2019?

As 2018 draws to a close, I sit in the peace and quiet of my home office reflecting on the last 12 months.  But as ...
2018 – What did we learn?

2018 – What Did We Learn?

This year has certainly been a rollercoaster ride for some of the core social networks! As Marketers, we all have our own axes to grind ...
I've Lost My Love For Twitter.... Until I Listened To This Podcast

I've Lost My Love For Twitter…. Until I Listened To This Podcast

Over the last six months or so I have found Twitter to be a chore.  I sent my very first Tweet in January 2009 and ...
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