MULTIPLE TEXT OPTION FACEBOOK ADS – WHAT ARE THEY AND WHY SHOULD I USE THEM?

Multiple Text Option Facebook Ads – What Are They and Why Should I Use Them?

A few months ago, Facebook released a new tool in their advert manager – Multiple text options! Multiple text option (MTO) allows you to add ...
Have You Added Milestones To Your Facebook Page Yet?

Video: Have You Added Milestones To Your Facebook Page Yet?

Adding milestones to your Facebook page is an essential ingredient for any business that is looking to enhance their page. Not only does Facebook give ...
Video: Christina Talks LinkedIn Employee Notifications

Video: Christina Talks LinkedIn Employee Notifications

Why should I use the Employee Notification feature in LinkedIn? In January 2020 LinkedIn announced that it would be removing its 'Elevate' platform which allowed ...
How do I know the online presence of my business is right?

How do I know the online presence of my business is right?

I recently met with a business owner who had assured me that there was little we could do to help them with their online presence. ...
Why Uploading Your YouTube Video to Facebook is a Bad Idea!

Why Uploading Your YouTube Video to Facebook is a Bad Idea!

You may or may not be aware, but there is a constant war going on between Facebook and YouTube.  It's the battle of the video, ...
Print Files

Here is my file, it’s ready to print

It’s a phrase I have heard hundreds of times over the years, and yes, you have guessed it, the majority of the time that is ...
LinkedIn Profile Mistakes

Five Common LinkedIn Personal Profile Mistakes

This blog post is not a checklist of the things that you should incorporate in your LinkedIn personal profile, it's quite the opposite! These are ...
Video content

Is 2020 a Time to Let Your Customers See You Clearly?

I am still vaguely surprised that the year is actually 2020. To me, it still sounds like it should be part of the title of ...
Google My Business

How do I get my business on Google? – Introducing Google My Business

We get asked this question quite often by businesses who are brand new, or those who are struggling to gain traction in search results. One ...
Pinterest trends to look out for in 2020

The 5 Top Trends to Look for On Pinterest in 2020

Over the past two years, I have coached and managed social media for many different types of businesses, but one platform that is rarely, if ...
How to Amplify your content strategy in a few easy steps

How to Amplify your content strategy in a few easy steps

Content. If you’re responsible for marketing in your business that one word is probably responsible for more than a few sleepless nights. Defining what ‘Content’ ...
5 marketing books to read in 2020

5 Marketing Books to read in 2020

It’s that time of year again when you are planning for the year ahead; business owners are reflecting on the successes of 2019 and looking ...
Break out of your brand bubble

Break out of your brand bubble

A statement that can send many into a hypertensive meltdown, manically waving the brand manual reciting photography and copy rules and the RGB/CMYK codes whilst ...
Stop Sending Your Email Marketing Via Outlook

Stop Sending Your Email Marketing Via Outlook

I’m always promoting my opinion that it should be a priority to make sure all your marketing activities are in sync with each other if ...
How to get over the fear of public speaking

How to get over the fear of public speaking

Fear might not be the right word for everyone – but there is an anxiety that comes with public speaking. Speaking to a group of ...
How do I get more Instagram followers?

Umm… how do I get more Instagram followers?

With Instagram being an up and coming platform – it’s no wonder more, and more businesses are turning to this social media site to try ...
The Lifespan of a Social Media Post

The Lifespan of a Social Media Post

One of the questions I’ve heard clients ask the most is how often they should post on social media. It was interesting to me to ...
Images in social media

Every picture tells a story – How to choose images for social media

We all make mistakes. It would be completely unrealistic to assume that you can go through an entire working day without making the odd typo ...
Create Shareable Content

Creating Shareworthy Social Media Content

If you really want to create content that your followers will engage with – you need to get in their heads! But you also need ...
Green Umbrella News

Big News At GU!

It's been a bit of a busy week or so here at Green Umbrella, to say the least. We've been out and about talking to ...
How to Create 30 Days of Instagram Content In Just One Day

Create 30 Days of Instagram Content In Just One Day

We are living in a time-starved world.  Every minute counts, especially when it comes to social media content.  If Instagram, with its 800+ million users, ...
Join us live for some big news

Join us Live for some BIG news!

Join us Live for some BIG news!  It might be April Fool’s Day on Monday - but we have an announcement to make and we ...
Social Media is a Waste of Time

Social Media is a Waste of Time

How many times have you seen an article with a similar headline? Or more recently, headlines screaming about social media advertising being a waste of ...
Email Marketing Techniques that Work

Email Marketing Techniques that Work

We have seen a number of email marketing mistakes over the years.  (We even made a few ourselves in the very early days of being ...