The Green Umbrella Marketing Blog

It was 7 am on Christmas Eve in 2009.  I reached over to the bedside cabinet for my iPhone to check my Facebook feed.  This was a habit that I conducted every morning, even before that first cup of coffee!  Back then I owned a recruitment agency, and as I scanned the newsfeed I noticed…

For most people, when they decide to attend networking events, they first think about the opportunities to speak to businesses that could become potential clients. They also realise that everyone else attending is doing the exact same thing!

I’m not one for watching TV much, and I am certainly not the type of person that watches horror films, so how on earth did I end up watching The Walking Dead and the Zombie apocalypse? Well, it’s a funny story.

I keep hearing that LinkedIn is just a recruitment tool.  Although it is a brilliant tool for recruiters, it is also one of the most effective social media platforms for anyone in the B2B world. This webinar has been designed for anyone looking to use LinkedIn more effectively and to ensure that you are best placed to…

What do people say? – “Please give me a second chance”, or “I deserve a second chance”, but in some circumstances, it can take more than a second chance. This may be due to a number of reasons and can include how efficient we are as an employer in following the right processes and produces…

Do you have millions of dollars to invest in an outrageous marketing campaign? Thousands, maybe? If you’ve just started a small business, that’s hardly the case. Your budget doesn’t allow you to film high-quality TV commercials that look like short movies. In fact, your budget may be so limited that you can’t even afford YouTube…

I was recently asked to give a talk in Birmingham on the topic of Millennials. I have a good understanding of social media and modern communication tools, so I can fully understand why they considered me for the talk, little did I know that I was about to embark on a very steep learning curve!

Before I get into this, first let me say there is nothing wrong with being a small business and staying at the level you are happy with. There are many micro-businesses that are either hobbyist, lifestyle or run by people in semi-retirement that are quite happy to stay small. Not everyone is pining to be…

Social media can be a bit overwhelming, and if you do it wrong then it could be extremely costly to your business.  There are some common social media marketing mistakes visibly noticed online, and this webinar will work through the top ten social media errors that we see each week.

Click play to listen to the audio version of this blog. I don’t know about you but this year seems to have been busier than ever. No matter who I speak to, they are up against it and could do with extra hours in their day. It’s the same for me at ISV Software; we…

Facebook advertising works a treat as a cost-effective way to get your brand seen and attract the right visitor traffic to your website. The trick is to make it work for your specific needs. With many options for you to tinker with, it can be tempting to jump in, all guns blazing, trying everything out.…

Join us online for this 30-45 min webinar on the secrets of Twitter – 3rd April 2017 @ 12:15pm.